June 28, 2006




Mandatory Employment Verification on the Horizon

Direct marketing organizations, like all businesses, have been collecting I-9 information since the original Immigration and Reform Control Act (IRCA) of 1986, which made it illegal for employers to knowingly hire unauthorized workers. Although your attention may be focused on your …

More...

In Uncategorized

June 26, 2006




Multichannel Campaigns: Raising Consumer Awareness

Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media – to the point where most multichannel campaigns are either ignored by consumers or simply not recognized.
The findings from our View …

More...

In Data & Analytics

June 26, 2006




Consumer Security Beyond PCI Mandates

A year after the Payment Card Industry (PCI) issued mandates requiring merchants to take ownership of protecting consumer card information, there’s growing evidence that was just the beginning.
On July 1, Indiana, New Jersey, and Nebraska become the latest to …

More...

In Data & Analytics

June 22, 2006




List Providers Just as Liable for Deceptive Marketing

Note to list brokers, list managers, and list owners: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
During a Tuesday breakfast seminar sponsored by Santa …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

More...

In Channel Integration, Cross Channel

June 21, 2006




Legislative Update: Strengthening Port Security

The U.S. House of Representatives in May overwhelmingly voted to pass H.R. 4954, the Security and Accountability for Every Port Act (SAFE). The act focuses on enhancing the security at U.S. ports, preventing threats from reaching the U….

More...

In Uncategorized

June 21, 2006




Six Steps for Dealing With Difficult People

There’s no getting around the fact that some people are just plain difficult. And you know who they are. They come in every form, at different levels, and no workplace is immune. Differences and disagreements are a natural part …

More...

In Uncategorized

September 22, 2006




Live from NEMOA: Sales Promotions a Subject of Debate

Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the New England Mail Order Association Conference here. The answer depended on whom you asked.
A pair of panelists–Joe Cassidy, a direct marketing …

More...

In Catalog, Marketing

June 1, 2006




A checklist for organic and paid search

The ACCM Search Marketing Intensive session titled “Integrating Your Organic and PPC Search Marketing: A Checklist for Merchants” provided a look at best practices as well as a list of what not to do. Below, tips from two of the …

More...

In WEB CHANNEL: SEO/SEM, Webchannel

September 14, 2006




Three Trends That Will Transform Your Loyalty Strategy

As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
Trend #1: the power of the network
Marketers have long known the power …

More...

In Channel Integration, CRM

  1. 1
  2. ...
  3. 91
  4. 92
  5. 93
  6. 94
  7. 95
  8. 96
  9. 97
  10. ...
  11. 164