October 25, 2006




Getting Out of the Phone Loop

Barbara finally got a brand new automated phone system for her business to give her employees more time for their work. It seemed to her that too much of their time was taken up transferring calls to the “right” person …

More...

In Data & Analytics

July 1, 2006




Claiming your inheritance

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you cope if you inherit a staff. Whether it happens because of your reassignment …

More...

In Channel Integration, Cross Channel

June 28, 2006




Mandatory Employment Verification on the Horizon

Direct marketing organizations, like all businesses, have been collecting I-9 information since the original Immigration and Reform Control Act (IRCA) of 1986, which made it illegal for employers to knowingly hire unauthorized workers. Although your attention may be focused on your …

More...

In Uncategorized

October 17, 2006




Live From DMA06: Integration of Brand and Direct Is Critical

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation for General Motors, during …

More...

In Channel Integration, CRM

June 26, 2006




Multichannel Campaigns: Raising Consumer Awareness

Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media – to the point where most multichannel campaigns are either ignored by consumers or simply not recognized.
The findings from our View …

More...

In Data & Analytics

June 26, 2006




Consumer Security Beyond PCI Mandates

A year after the Payment Card Industry (PCI) issued mandates requiring merchants to take ownership of protecting consumer card information, there’s growing evidence that was just the beginning.
On July 1, Indiana, New Jersey, and Nebraska become the latest to …

More...

In Data & Analytics

June 22, 2006




List Providers Just as Liable for Deceptive Marketing

Note to list brokers, list managers, and list owners: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
During a Tuesday breakfast seminar sponsored by Santa …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

More...

In Channel Integration, Cross Channel

June 21, 2006




Legislative Update: Strengthening Port Security

The U.S. House of Representatives in May overwhelmingly voted to pass H.R. 4954, the Security and Accountability for Every Port Act (SAFE). The act focuses on enhancing the security at U.S. ports, preventing threats from reaching the U….

More...

In Uncategorized

June 21, 2006




Six Steps for Dealing With Difficult People

There’s no getting around the fact that some people are just plain difficult. And you know who they are. They come in every form, at different levels, and no workplace is immune. Differences and disagreements are a natural part …

More...

In Uncategorized

  1. 1
  2. ...
  3. 91
  4. 92
  5. 93
  6. 94
  7. 95
  8. 96
  9. 97
  10. ...
  11. 164