April 1, 2006




The Continuing Evolution of Technology

Change doesn’t occur in a vacuum. The changes we’re seeing in operations systems and processes, for instance, are due to several shifts in the overall business environment.
For starters, there’s an “increasing managerial focus on operations,” says Bill Kuipers, partner …

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In Operations & Fulfillment

April 1, 2006




E-mail Metrics That Matter

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail?
E-mail metrics have been subject to changes in fashion during the past 10 years. For instance, open rates were once a killer …

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In Email, Webchannel

June 30, 2006




Targeting Your B-to-B Lead-Generation Efforts

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business …

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In B2B, Data & Analytics

March 29, 2006




Live from NEMOA: Use Word of Mouth to Spread Awareness

Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered March 23 at the New England Mail Order Association spring conference.
Consumers are bombarded with …

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In News

March 28, 2006




How to Get More from Your Contact Center

Contact centers are essential to the marketing and customer care strategies of many businesses. Yet most contact centers don’t maximize their usefulness.
No one can argue with the need to keep a firm grip on costs, but indiscriminately moving customer …

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In Channel Integration, CRM

June 21, 2006




Supply Chain Evolution: Survival of the Fittest

There has been much debate in the logistics community about the lifespan of supply chain networks under the pressure of rapidly changing global markets. Some experts have gone as far as saying that very few networks are good for more …

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In Uncategorized

March 21, 2006




DOJ Will Get to Peek at Google Data

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.
The cut-down data …

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In Uncategorized

March 15, 2006




A Long, Hard Look at RFID ROI

Today everyone who writes about RFID analyzes the same question: “Where Is the return on investment with RFID?” The answer is quite simple. No technology by itself delivers any ROI without the hard, in-the-trenches work required to discover the specific-to-your-company …

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In Uncategorized

March 13, 2006




Legislative Update: DMA Finds Do-Not-E-mail Friend in the FTC

During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not …

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In Data & Analytics

March 8, 2006




Capture Marketshare with Seamless Service

The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score …

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In CRM

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