April 23, 2007




The Changing Mailing Landscape: 2007 Postal Rate Case

Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented …

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In Channel Integration, Cross Channel

April 23, 2007




Using Segmentation as a Competitive Advantage

Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, and messaging by combining value, life cycle, and demographic data to …

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In Catalog, Data & Analytics

April 18, 2007




Neiman Marcus on IPO Rumors: “No Comment”

Eighteen months ago, an investor group led by Texas Pacific Group and Warburg Pincus took luxury goods merchant Neiman Marcus Group private in a $5.1 billion deal. Now rumors are circulating that the luxury merchant may be preparing to file for …

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In Channel Integration, Cross Channel

October 23, 2006




Drive Traffic to Your Brand, Not a Channel

According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn’t surprising, given the strength of the Internet as a medium of convenience for consumers. But this shift …

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In Channel Integration, Cross Channel

April 17, 2007




Google to Buy DoubleClick in Bid to Dominate Display Ads

(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago. The news ends a month of …

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In Affiliate, Data & Analytics

October 18, 2006




President Signs SAFE bill into Law

As expected, President Bush signed the Security and Accountability for Every Port Act (SAFE) into law on Oct. 13. Congress passed the legislation on Sept. 30, by a vote of 409 to 2 in the House of Representatives. In May, the U.S. House …

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In Operations & Fulfillment

October 17, 2006




Live from DMA06: The FTC Tightens Up ID Theft Rules

(Direct) San Francisco–Identity theft? Ho-hum.
Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
“The …

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In Data & Analytics, Lists & Data - Buisness

October 17, 2006




Live from DMA06: Marketers as High-Tech Storytellers

(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president/director of …

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In Marketing, News

April 4, 2007




Google Readies for Action

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn’t be sure those …

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In Affiliate, Ecommerce

April 4, 2007




Seven Tips for Smoother Service

1) Check the words in your greeting, and if you’re using the word “speaking,” eliminate it. In other words, you don’t need to say, “This is Chris speaking.” The caller can hear that you’re speaking, and adding this …

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In Contact Center, Operations & Fulfillment

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