December 6, 2006




E-mail Marketers Showing Holiday Restraint

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America’s postal carriers, it would stand to reason that consumers’ e-mail inboxes would be overflowing as well, and opt-outs would be skyrocketing as a …

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In Data & Analytics, Ecommerce

December 1, 2006




Growth spurt for kids’ market

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based list brokerage ParadyszMatera, the 12-month active universe for the children’s catalog market hit 8.51 million names …

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In Catalog, Lists & Data - Buisness

December 1, 2006




FORWARD MARCH

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of marketing and research firms shared with us their predictions for multichannel …

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In Catalog, Channel Integration

December 1, 2006




The Experience Equation

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled a desire, or helped you reach a goal. But what made that experience so enjoyable? Was …

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In Catalog, Channel Integration

December 1, 2006




Winterthur, NWF join BlueSky

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, in November signed licensing agreements to manage the catalog and Internet merchandising businesses for a pair of not-for-profit groups: Wintherthur Museum & Country Estate and the National Wildlife …

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In Uncategorized

November 29, 2006




Holiday E-mail Volume Up, But Campaign Sizes Down

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.
The trend seems to indicate …

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In Channel Integration, Cross Channel

November 22, 2006




10 Steps to Smoother System Selection and Implementation

Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the …

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In Channel Integration, Operations & Fulfillment

November 22, 2006




International Spy Museum Gets Small to Stand Tall

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6” x 8”, the latest edition is about half the size of the premiere catalog, which mailed in September 2005.
Amanda Abrell, media …

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In Catalog, Channel Integration

November 15, 2006




Dick’s Sporting Goods to Buy Golf Galaxy

Pittsburgh-based Dick’s Sporting Goods is hitting the links. The sporting goods retailer on Nov. 13 has agreed to buy Eden Prairie, MN-based cataloger/retailer Golf Galaxy for $225 million. The agreement calls for Dick’s to pay $18.82 for each share of …

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In Catalog, News

July 1, 2006




Claiming your inheritance

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you cope if you inherit a staff. Whether it happens because of your reassignment …

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In Channel Integration, Cross Channel

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