April 6, 2012




4 Liquidation Tips for Slow-Moving Merchandise

Slow-moving merchandise is one of the many nightmares an online retailer has to consider – and a problem that needs to be addressed. Non-moving inventory stresses both retailers’ operations and budgets because it ties up both precious warehouse space and capital …

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In Marketplaces, Operations & Fulfillment

February 16, 2012




Is Open-Source OMS Right for Your Operation?

Most multichannel merchants are familiar with the two domi­nant ways of acquiring operational management system software: a licensing agreement that provides access to a usually-limited number of users; or an outright solution purchase that generally permits unlimited users.
The …

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In Analytics, Channel Integration

February 15, 2012




6 Steps to Developing a Compelling Brand Story

How does a brand become compelling? The story branding process provides a template to aid communications planning. The brand is substituted for the main character that is described as having functional capabilities and is infused with values and beliefs that …

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In B2B, Channel Integration

February 9, 2012




Six Items to Consider When Analyzing Prior Season

We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year.

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In Marketing

January 5, 2012




Weaving Your Heritage into Your Branding Communications

The birth of every company is memorable in some way. How it began. Why it got started. What dream the originators wanted to chase. What problem prompted its’ beginnings. What group of customers the founders wanted to attend to.
Yes, …

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In Catalog, Marketing

January 5, 2012




Free Shipping Day was Big for Ecommerce, Small for Email

The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.
According to info it posted on the website Freeshippingday.org, more than 2,600 merchants signed up to offer their customers shipping …

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In multichannelmerchant.com/ecommerce/news

December 14, 2011




2012 Outlook: Digital Data Will Take Center Stage

The word “flat” is the usual response when list brokers are asked, “How is your business trending this year?” However, flat doesn’t always mean an absence of growth in new markets. An increasing number of list brokers, managers and data …

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In Analytics, Catalog

December 12, 2011




Christmas Sweaters Making a Splash in Search Engine Marketing

Everything that’s old becomes new again… and that goes for those bulky, decorative Christmas sweaters that were such a fashion faux pas in the 1970s and 80s. But ugly as they may be, they’ve made a huge retro comeback over …

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In Search, SEM

December 7, 2011




Struggling Talbots Seeks New CEO; Sullivan to Retire

Troubled women’s apparel and accessories merchant The Talbots has hired executive search firm Spencer Stuart to find a replacement for company president/CEO Trudy Sullivan, who plans to retire after her successor is named.
Sullivan has served as CEO …

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In Channel Integration, Cross Channel

December 1, 2011




ChannelAdvisor Clients See Significant Cyber Weekend Growth

ChannelAdvisor’s clients that sell in the Amazon Marketplace had an increase of 52% during Cyber Weekend, according to statistics released by platform provider ChannelAdvisor.
Amazon’s steady growth during November culminated during the Cyber Five shopping period from Thanksgiving Day through …

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In Ecommerce

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