August 13, 2007




Avoiding One Bounce Too Many

In prior columns, I’ve discussed the importance of recognizing e-mail deliverability for what it is and mastering it with a smart bounce management system. Let’s now look at what you do with the data from such a system …

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In Data & Analytics, Lists & Data - Business

October 1, 1998




PMG Henderson’s promises

When he was named postmaster general in May, William Henderson vowed that catalog delivery would drastically improve this fall/holiday season.
Now, nearly a year since many catalogers suffered through the worst postal delivery service in recent memory, Henderson, in …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

August 4, 2007




List Firms Discuss M&As; Mandel Teases Pending Deals

(Direct Newsline) Put aside the 36 acquisitions infoUSA has made since 1990, and leave off the handful Primis Marketing Group Inc. has completed in two years: Lon Mandel, president and CEO of Specialists Marketing Services Inc. hinted at two purchases so fresh …

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In Catalog, Data & Analytics

March 17, 2008




Hallmark Halting Flowers and Gifts Direct Business

Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April. Launched nationally in 2001, Hallmark Flowers mailed its first catalog in 2005. The decision to fold the …

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In Channel Integration, Cross Channel

August 1, 2007




Expand your universe with new data sources

Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for merchants to remain top of mind with prospects, grow relationships, and retain customers.
The plain and simple …

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In Channel Integration, Cross Channel

August 1, 2007




Call it E-RFM

Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value.
Here’s the twist. RFM has long been used in cataloging to identify likely nonresponders in a list and suppress …

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In Analytics, Channel Integration

August 1, 2007




Lean, mean merch machine

What does this mean to you? It’s time to create a leaner, meaner merchandise machine that will not only allow you to make wiser product choices, but also help you develop a more desirable brand. The following four suggestions will …

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In Channel Integration, Cross Channel

March 1, 2008




Secrets to social media success

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging every new API and social networking site, as that list changes every day.
Rather, you need to look …

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In Ecommerce, Webchannel

July 1, 2007




Movers & shakers

Peter Sachse, chairman/CEO of Macys.com, has taken on the additional role of chief marketing officer and president of Macy’s corporate marketing. Sachse, who replaces Anne MacDonald, was the company’s first CMO in June 2003 when he became president of …

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In Uncategorized

July 1, 2007




Cruising for co-ops

Here’s some advice for anyone looking for a co-op database:
Play the field.
That is, don’t rely on only one. Try them all, and go with the ones that work.
“All of the co-ops should be tested,” says Susan Pizzano, …

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