November 22, 2006




International Spy Museum Gets Small to Stand Tall

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6” x 8”, the latest edition is about half the size of the premiere catalog, which mailed in September 2005.
Amanda Abrell, media …

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In Catalog, Channel Integration

November 15, 2006




Dick’s Sporting Goods to Buy Golf Galaxy

Pittsburgh-based Dick’s Sporting Goods is hitting the links. The sporting goods retailer on Nov. 13 has agreed to buy Eden Prairie, MN-based cataloger/retailer Golf Galaxy for $225 million. The agreement calls for Dick’s to pay $18.82 for each share of …

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In Catalog, News

November 9, 2006




BlueSky Brands to Run Winterthur, National Wildlife Catalogs

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for two nonprofit groups: Winterthur Museum & Country Estate and National Wildlife Federation (NWF).
“By taking the …

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In Catalog, Channel Integration

November 1, 2006




Thalheimer out as Sharper Image CEO

For Sharper Image shareholders, enough was finally enough. On Sept. 25, following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO. He …

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In Uncategorized

November 1, 2006




Mavens of merchandise

The real guts and glory of a multichannel commerce business lies in its merchandising mix. Whether a company sells computer software or industrial hardware, flowers or furniture, merchants have the same goal in mind: to find the optimal mix of …

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In Channel Integration, Cross Channel

October 30, 2006




Targeting Your B2B Lead Generation

When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the …

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In B2B, Data & Analytics

July 1, 2006




Claiming your inheritance

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you cope if you inherit a staff. Whether it happens because of your reassignment …

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In Channel Integration, Cross Channel

June 28, 2006




Mandatory Employment Verification on the Horizon

Direct marketing organizations, like all businesses, have been collecting I-9 information since the original Immigration and Reform Control Act (IRCA) of 1986, which made it illegal for employers to knowingly hire unauthorized workers. Although your attention may be focused on your …

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In Uncategorized

October 25, 2006




Getting Out of the Phone Loop

Barbara finally got a brand new automated phone system for her business to give her employees more time for their work. It seemed to her that too much of their time was taken up transferring calls to the “right” person …

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In Data & Analytics

June 26, 2006




Multichannel Campaigns: Raising Consumer Awareness

Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media – to the point where most multichannel campaigns are either ignored by consumers or simply not recognized.
The findings from our View …

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In Data & Analytics

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