February 1, 2008




Secrets of Natural Search

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who carries battery-powered, heated hunting socks, so you fire …

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In Channel Integration, Cross Channel

February 1, 2008




Building up your e-mail file

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics mentioned.
So why do so many of them engage in practices that speed subscriber attrition?
A …

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In Affiliate, CRM

February 1, 2008




How Road Runner Sports trains for holiday fulfillment

Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer, director of customer experience for San Diego-based Road Runner Sports, spoke to Multichannel Merchant’s …

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In Channel Integration, Cross Channel

February 1, 2008




THE NEW SCHOOL

Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about.
Technology alone won’t help you provide customers with a seamless shopping experience. But knowledge will — the kind imparted to staffers through on-demand …

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In Contact Center, CRM

October 13, 2008




Increase ROI While Maintaining Top-Line Growth

A common theme we are all hearing today in direct marketing is “mail smarter.” While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few clients are taking a closer look …

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In Catalog

January 17, 2008




NRF Board to Congress: Help!

The National Retail Federation’s board of directors has called on Congress and President George W. Bush to enact legislation to stimulate the nation’s economy. The board adopted a resolution emphasizing that consumer spending represents 70% of the U.S. economy …

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In News, Retail

October 1, 2008




Give site visitors a why-to-buy

Why should someone purchase from you — and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive reasons to take that action.
To sell in a highly competitive marketplace, your site …

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In Ecommerce

October 1, 2008




Transcat Aquires Weston

Transcat, a Marketer of Grade Test, Measurement and Calibration Instruments and Services, has acquired competitor Westcon in a cash-stock transaction valued at about $7.2 million.
Based in Portland, OR, Westcon is a regional distributor of test and measurement instruments with about 1,800 …

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In Catalog

September 30, 2008




Delia’s Sells CCS to Foot Locker

Cataloger/retailer Delia’s announced Monday it sold its extreme-sports gear merchant CCS to Foot Locker for $102 million in cash. Besides CCS, the direct segment of Delia’s includes the catalogs and Websites of teen girls apparel brands Delia’s …

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In News

September 23, 2008




Live From NEMOA: Orvis Gets Greener

Burlington VT — Removing the 100-year-old dams the Penobscot River in Maine so wild salmon can once again make it to their original spawning grounds. Establishing a “guard patrol” to protect endangered tigers in Cambodia from hunters and poachers. Refurbishing …

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In News

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