June 24, 2008




Finder Numbers Help Trace Sources

When it comes to name and address entry, the standards used to input the data to a customer file have always been less than rigorous.
Glaring misspellings are common, as are omissions of critical address elements. Additionally, the capture rate …

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In Catalog, Data & Analytics

June 18, 2008




What You Need to Know About DHL Deal

By now you’ve probably heard that DHL is making radical changes to try to stem its escalating operating losses in the U.S. The courier announced a few weeks ago it would discontinue flying its own dedicated airline network, …

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In Operations & Fulfillment

April 1, 2009




Surveying the software landscape

Multichannel merchants shopping for direct and retail systems have long complained that there were few choices in terms of vendors and their offerings. But this has changed in recent years, as some new and impressive systems competitors have emerged.
Some …

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In Channel Integration, Operations & Fulfillment

June 11, 2008




Live from Internet Retailer: Don’t Be A Social Outcast

Chicago–If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity.
Heather Dougherty, director of research at Internet monitor Hitwise, says her company’s data shows social networks are no longer just …

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In Ecommerce, News

February 1, 2000




The NEW EUROPEAN MARKET: The time is right to consider expanding into Europe

When we helped launch Lands’ End in the United Kingdom in 1991, the European catalog market bore little resemblance to the market of today. Back then, logistics and fulfillment issues were complex, slow, and expensive to resolve; lists were nearly impossible …

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In Uncategorized

June 1, 2008




E-appending done right

With postage and paper costs on a never ending march upward, e-mail appending — in which a third party matches permission-based e-mail names to a merchant’s postal address — is becoming an increasingly enticing option for merchants who sell by catalog.
But …

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In Ecommerce, Webchannel

June 1, 2008




RX for 1-800-PetMeds

Billing itself as “America’s Largest Pet Pharmacy,” the 1-800-PetMeds catalog is devoted to helping pet owners keep their Fidos and Fluffys healthy. But how is the title’s own creative health? The Pompano Beach, FL-based merchant came in ready for …

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In Catalog, Print Channel

June 1, 2008




Fine print

Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer.
Finding one can be the most daunting task on a cataloger’s agenda, …

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In Catalog, Customer Relationship Management

May 30, 2008




L-Com Launched Hyperlink Technologies Catalog

A year after business-to-business merchant L-Com Connectivity Products bought Hyperlink Technologies, it’s launched a catalog for the wireless connectivity equipment seller. The 32-page saddle-stitched Hyperlink Technologies book dropped on May 15, said L-Com director of marketing Mark Ann Kleinfelter,speaking at …

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In B2B, Catalog

March 10, 2009




How To Compete With the Amazons

Barnes & Noble quietly announced last week that it acquired e-book seller Fictionwise. The deal brings up a good question: Now that a giant bookseller is in the e-book game with Amazon and Google, can the little guy survive?
They can …

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In Ecommerce

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