April 21, 2012




Managing Catalog Content on Your B-to-B Ecommerce Site

Ecommerce sites require incredible amounts of data. Purchasing departments and consumers are now demanding short and extended descriptions of products, item dimensions and attributes, identification of related items and especially high-quality product images.
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In B2B, Catalog

April 16, 2012




Catalogs Are Morphing into “Megalogs”

Our world is changing and so is the role of catalogs. Never before have catalogs been called upon to do so much. Until recently, most catalogs had a singular focus: sales or traffic. This focus, which defined “cataloging” for so …

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In Catalog, Marketplaces

April 11, 2012




Statlistics Forms “Strategic Alliance” with L.I.S.T.

List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.
Though the release says details of …

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In Lists & Data - Buisness, Marketplaces

April 6, 2012




4 Liquidation Tips for Slow-Moving Merchandise

Slow-moving merchandise is one of the many nightmares an online retailer has to consider – and a problem that needs to be addressed. Non-moving inventory stresses both retailers’ operations and budgets because it ties up both precious warehouse space and capital …

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In Marketplaces, Operations & Fulfillment

February 16, 2012




Is Open-Source OMS Right for Your Operation?

Most multichannel merchants are familiar with the two domi­nant ways of acquiring operational management system software: a licensing agreement that provides access to a usually-limited number of users; or an outright solution purchase that generally permits unlimited users.
The …

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In Analytics, Channel Integration

February 15, 2012




6 Steps to Developing a Compelling Brand Story

How does a brand become compelling? The story branding process provides a template to aid communications planning. The brand is substituted for the main character that is described as having functional capabilities and is infused with values and beliefs that …

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In B2B, Channel Integration

February 9, 2012




Six Items to Consider When Analyzing Prior Season

We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year.

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In Marketing

January 5, 2012




Weaving Your Heritage into Your Branding Communications

The birth of every company is memorable in some way. How it began. Why it got started. What dream the originators wanted to chase. What problem prompted its’ beginnings. What group of customers the founders wanted to attend to.
Yes, …

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In Catalog, Marketing

January 5, 2012




Free Shipping Day was Big for Ecommerce, Small for Email

The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.
According to info it posted on the website Freeshippingday.org, more than 2,600 merchants signed up to offer their customers shipping …

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In multichannelmerchant.com/ecommerce/news

December 14, 2011




2012 Outlook: Digital Data Will Take Center Stage

The word “flat” is the usual response when list brokers are asked, “How is your business trending this year?” However, flat doesn’t always mean an absence of growth in new markets. An increasing number of list brokers, managers and data …

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In Analytics, Catalog

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