March 5, 2007




Can Joining a Co-op Database Actually Hurt Response and Loyalty?

As direct marketers, most of us are familiar with the “best-customer” protection policy at co-operative databases such as Abacus and NextAction. In short, any buyers on your file who are unique to you and only you will not be included …

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In Catalog, Data & Analytics

September 27, 2006




Securing Global Supply Chains: Seven Reasons Why “Getting It Done” Is So Hard

The following is an excerpt from “Get It Done! A Blueprint for Business Execution
We all know that a company’s global supply chain is a potent strategic weapon, economically speaking. Unfortunately, it can also be a potentially fatal area of …

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In Operations & Fulfillment

September 25, 2006




Insert Media: Potentially Rewarding but “Not for the Faint of Heart”

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, …

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In Channel Integration, Cross Channel

March 1, 2007




Home Depot Changes Course on HD Supply

Last year Home Depot put a lot of effort and money into expanding its HD Supply business. It acquired nine companies for the business-to-business division, including major competitor Hughes Supply, which it bought in March 2006 for $3.51 billion.
So many observers …

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In Marketing

March 1, 2007




Cracking the Multichannel Code: The Brand Experience

The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement, a logo, a tagline, a color palette, or typography. Instead, brand is …

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In Channel Integration, Cross Channel

March 1, 2007




Holiday 2007 Countdown

No, we’re not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season, now is the time to start planning for it. We asked experts in all …

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In Analytics, Channel Integration

February 27, 2007




Beyond the Hype: What Technologies Should You Really Be Looking At?

Walking through the trade show floor at any major call/contact center conference reminds me of the scene in “The Wizard of Oz” in which Dorothy and her companions come to the Great Hall of the Wizard with its flashing …

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In Operations & Fulfillment

September 13, 2006




Mailers Council Delivers Message to Congress

In a letter sent to every member of the House of Representatives and the Senate, the Arlington, VA-based Mailers Council has asked Congress to oppose any legislation that would prevent the U.S. Postal Service from closing outdated and inefficient …

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In Data & Analytics, Lists & Data News

February 13, 2007




Home Depot Mulls Alternatives for HD Supply

Atlanta-based Home Depot is evaluating strategic alternatives for its HD Supply business, including a possible sale, spin-off, or initial public offering. It has retained Lehman Brothers as its financial adviser to assist in this process.
The business-to-business division of Home …

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In Channel Integration, Cross Channel

February 12, 2007




Five Steps to an Optimized Customer Experience—and a Stronger Brand

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer’s impression of the brand. Some of these touchpoints are obvious, like product performance and one-on-one customer interactions. …

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In Channel Integration, Cross Channel

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