January 5, 2009




10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt

Savvy direct marketers can take advantage of a historic opportunity to increase sales and market share in 2009.
The sagging economy is driving some advertisers to increase spending to bolster sales, while others are reducing their promotional budgets or employing questionable …

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In Data & Analytics, List & Data - Consumer

April 9, 2008




Live From NCOF: Postal Reform Makes USPS A Parcel Delivery Contender

Orlando, FL – In the packaging business, the U.S. Postal Service has lagged behind competitors such as United Parcel Service, Federal Express, and DHL due to pricing constraints. But that’s all changed, thanks to the Postal Reform and Accountability …

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In News, Operations & Fulfillment

April 1, 2008




Bill would let merchants negotiate credit card fees

Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to get it.
The so-called Credit Card Fair Fee Act (HR 5546) ) would require …

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In multichannelmerchant.com/opsandfulfillment/news, Operations & Fulfillment

April 1, 2008




Maintain your good name

Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.
Put simply, …

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In Channel Integration, Cross Channel

March 31, 2008




The Road to Commitment

Are you interested in long-term relationships with customers—or one-night stands?
Too many firms prefer the latter. They can’t seem to get past a single sale.
And that’s sad. The people who run these companies should take the …

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In Channel Integration, Cross Channel

March 27, 2008




Fulfillment Workers Sue BlueSky Brands

Nearly two weeks since BlueSky Brands closed its doors, the catalog holding company has yet to file for Chapter 11 bankruptcy protection—or respond to any media requests. But there has been some activity at BlueSky’s third-party fulfillment arm AB&…

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In News, Operations & Fulfillment

March 11, 2008




Bill Would Let Merchants Negotiate Credit Card Fees

(Direct Newsline) Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress last week may not be the best way to get it.
The so-called Credit Card Fair Free Act (HR 5546) ) …

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In News, Operations & Fulfillment

March 6, 2008




The Importance of Import Safety

Fueled by the media frenzy about the many product safety problems with imports, 2007 was truly ”the year of the recall.” And if you want to avoid such import disasters, “the time to act is now,” says Despina Keegan, senior trade …

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In Operations & Fulfillment

March 1, 2008




Fear FACTA

This isn’t a new law. The Fair and Accurate Credit Transactions Act, or FACTA, was passed by Congress in 2003 in an effort to combat identity theft. It bars businesses that accept credit cards from printing any more than the last …

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In Data & Analytics, Operations & Fulfillment

March 1, 2008




My funny Valentine

It’s not easy to get my attention during the week we’re going to press. And closing this issue was particularly challenging, as more and more merchants announced layoffs and we had to keep updating the news lineup. It did not …

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