August 30, 2007




Mal Dunn Owed Six-Figure Sums to List and Data Suppliers

(Direct Newsline) List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc. Several list providers, including American List Counsel and IMS List Management, are owed five- or six-figure sums. So are data …

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In Affiliate, Data & Analytics

August 23, 2007




E-learning Pays, Part 2

This is the second in a three-part series on e-learning. Last week, we talked about how e-learning reduces and mitigates employee turnover. To read that article go to, 3 Ways E-learning Pays. This week, the authors take a look at how …

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In Operations & Fulfillment

August 15, 2007




New Catalog for Latin-themed Greeting Cards

Hispanic consumers have a new way to say Feliz Navidad this season: A catalog specializing in Latino-themed greeting cards hit the mailboxes this summer. Titled Libre-Creacion, la base para tus ideas (Free-Creation, the basis for your ideas) the 30-page catalog …

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In Catalog, News

August 1, 2007




Desperately seeking CRM

Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community, frequented the same places, and their children attended the same schools. Success or failure was dependent on the personal …

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In Affiliate, Channel Integration

July 25, 2007




Tackling Shipping Costs – Strategies to Save 10%

For companies that rely on Web, print, or mail orders, shipping costs can significantly affect an organization’s profitability and ability to compete in the marketplace. Online orders are often lost at the last moment due to shipping costs. Moreover, …

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In Operations & Fulfillment, Opsandfulfillment_shipping

July 23, 2007




Optimizing Your Multichannel Media Mix

First, the good news: Marketers typically have an abundance of historical campaign data. Marketing partners gather information from direct programs, media planners capture mass marketing presence, and sales knows who bought and when. Information about the customer is everywhere – information …

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In Channel Integration, Cross Channel

July 1, 2007




THE ERP EDGE

Merchants juggling multiple selling channels have enough challenges these days — the last thing they need is to manage multiple software packages. That’s why many marketers now want one solution to manage an entire enterprise, or an ERP system.
ERP — enterprise …

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In Channel Integration, CRM

June 14, 2007




Ingram Micro Acquires DBL Distributing

Ingram Micro, the world’s largest technology distributor, today announced it acquired business-to-business electronics accessories mailer DBL Distributing for $96 million.
DBL Distributing publishes a massive consumer electronics wholesale catalog–1,100 pages selling more than 17,000 products. As part of the deal, $31.4 billion …

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In News, Operations & Fulfillment

June 5, 2007




Aerosoles Shows Cataloging What’s What

Although Aerosoles has had a print catalog since 1992, the company’s initial brand–What’s What Shoes–was only available in stores. But now the shoes and accessories manufacturer/marketer is taking the line direct with a What’s What catalog.
Edison, …

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In Catalog, News

June 1, 2007




Stake Your Claim

“It’s a hard world to get a break in / All the good things have been taken.” When the Animals sang those lyrics in 1965, they certainly weren’t thinking about unique selling propositions.
But companies seeking to differentiate themselves often find that “…

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In Channel Integration, Cross Channel

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