August 1, 2006




The write stuff for SEM

Ask almost any SEM vendor about the key ingredients to search success, and you’ll hear about technology, bid management, and keyword strategy. Hardly anyone talks about what tends to be the most critical component of paid search success: the marketing …

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In WEB CHANNEL: SEO/SEM, Webchannel

April 19, 2006




Implied Opt-In: A Useful Permission Marketing Tool or Spam?

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail. Many of these previously well-established and common sense rules have in fact been mandated by …

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In Email, Webchannel

July 27, 2006




Banta Reorganizes Print Divisions

Menasha, WI-based Banta Corp. announced it was reorganizing its five print divisions into two divisions. Banta’s book, publications, and consumer catalog print divisions will become a single division called Banta Publishing & Catalog Solutions, while its direct marketing and literature management …

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In News

April 12, 2006




Live from NCOF: Web Orders and Phone Orders in the Contact Center

Orlando, FL—Multichannel merchants are reporting that Internet sales account for as much as two-thirds of their overall business. Last year alone online consumer spending increased 24%, to $82.3 billion from $66.5 billion in 2004. This shift, while good for overall business, is putting …

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In Operations & Fulfillment

April 12, 2006




Say Bye to Betty Crocker Catalog

Stick a fork in it — the Betty Crocker catalog is done. After nearly 44 years, the longtime subsidiary of Minneapolis-based General Mills will print its final catalog edition this fall; the book’s companion Website, launched in 1997, will go dark …

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In News

April 1, 2006




Simplifying S&H

For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally speaking, you in turn charge your customers an appropriate amount to cover your costs. But …

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In Channel Integration, Cross Channel

April 1, 2006




The Continuing Evolution of Technology

Change doesn’t occur in a vacuum. The changes we’re seeing in operations systems and processes, for instance, are due to several shifts in the overall business environment.
For starters, there’s an “increasing managerial focus on operations,” says Bill Kuipers, partner …

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In Operations & Fulfillment

April 1, 2006




E-mail Metrics That Matter

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail?
E-mail metrics have been subject to changes in fashion during the past 10 years. For instance, open rates were once a killer …

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In Email, Webchannel

March 29, 2006




Live from NEMOA: Use Word of Mouth to Spread Awareness

Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered March 23 at the New England Mail Order Association spring conference.
Consumers are bombarded with …

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In News

March 28, 2006




How to Get More from Your Contact Center

Contact centers are essential to the marketing and customer care strategies of many businesses. Yet most contact centers don’t maximize their usefulness.
No one can argue with the need to keep a firm grip on costs, but indiscriminately moving customer …

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In Channel Integration, CRM

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