January 11, 2006




E-mail Prospecting Can Still Hit Gold

Don’t tell Robert Rosenthal the e-mail list-rental market is dead.
Conventional wisdom has had it for some time—since the dot-com crash of 2000 and passage of the Can-Spam Act of 2003—that e-mail is good for retention, but not prospecting.

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In Email, Webchannel

March 13, 2006




Nine Tactics for Building Your List Income

After several years in which companies emphasized cost containment over growth investment, mailers are once again looking to boost their business. If you make your house file available for rental, that’s excellent news for you.
But marketers are getting …

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In Lists & Data - Buisness

March 10, 2006




Value in an Inventory of One

As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
As a population, growing …

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In Marketplaces

March 10, 2006




Honda Campaign Shows Elements of Style

Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). …

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In Uncategorized

January 1, 2006




Boxed In?

Getting a detail right, as opposed to almost right, can make all the difference for multichannel merchants. Picking the right shipping package is one of those details. A case in point: Would Netflix be mailing out a million DVDs a …

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In Operations & Fulfillment, Pack

January 1, 2006




Risks and rewards of e-mail append

E-mail appending — adding e-mail addresses you’ve rented to the postal addresses on your house file — is a tricky proposition. Marketers walk a fine line between engaging their catalog and retail customers in a new channel and being viewed as a …

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In Channel Integration, Cross Channel

March 8, 2006




MCM In Print

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of successful strategies across all areas of …

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In B2B

March 1, 2006




Minding our business

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention they deserve. That’s why Multichannel Merchant decided to brave a Windy City winter and host a roundtable with executives …

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In Channel Integration, CRM

March 1, 2006




Streamlining reverse logistics

The returns management process is undergoing an extreme makeover. Refusing to remain a neglected supply chain component pushed off into a dark corner, returns management has changed its name to the more-sophisticated “reverse logistics” and is stepping out of the …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

March 1, 2006




Office supplies market hard at work

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily during the past few years. New York-based media brokerage services firm ParadyszMatera estimates that the …

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In Channel Integration, Cross Channel

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