February 2, 2006




For Postal Reform, It’s Hurry Up and Wait

Just one week after the Postal Board of Governors proclaimed its opposition to reform bill S.662 (see “USPS ‘Officially’ Opposes Senate Reform Bill–but Does That Matter?”), word around Washington is that the Senate will likely pass the bill by Friday. …

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In News, Print Channel

February 1, 2006




A Balance of Discipline and Incentives in the Distribution Center

TZA, a logistics consultant with over twenty years of experience in improving productivity in distribution environments, has long approached labor management from the perspective of “a fair day’s work for a fair day’s pay”. The company’s focus …

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In Uncategorized

February 1, 2006




A heartier holiday

Despite sales predictions that were all over the map, many multichannel merchants gambled on increasing their catalog circulation this holiday season. And at least among those marketers who responded to calls from Multichannel Merchant, the gamble paid off with a …

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In Uncategorized

February 1, 2006




WHERE ARE THEY NOW?

Catalog then: A spinoff of Asia for Kids, published by Cincinnati-based Master Communications, Culture for Kids debuted in October 2002. The catalog of multicultural educational products was featured in the “New Catalogs” section of our February 2003 issue.
Since then: The No …

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In Uncategorized

April 19, 2006




Doldrums Continue for Sharper Image

San Francisco-based electronic gifts merchant Sharper Image Corp. (Nasdaq: SHRP) reported lower fourth-quarter and annual earnings amid a slew of fiscal declines for the quarter and fiscal year ended Jan. 31.
For the year, total revenue dropped 12%, to $669.0 million from last …

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In News

January 19, 2006




Live from NRF: Comp-Store Growth a Top Priority

New York—After several years of focusing on cost cutting, retailers are now concentrating on top-line growth, according to a survey of 700 executives from 153 companies conducted by the National Retail Federation (NRF) and global management and technology consulting firm BearingPoint.
“…

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In News

April 8, 2006




The Case for Insert Media

Insert media are now mainstream media. As many marketers have learned, insert media should be an essential component of many marketing campaigns. While response rates are not as high as those of solo direct mail campaigns, package insert programs in …

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In Lists & Data - Buisness

April 5, 2006




State Kids’ No-E-Mail Bills Dead

The kids’ do-not-e-mail juggernaut that for the last year has threatened to legal adult content as well is grinding to a halt—at least for now.
A bill in Georgia that would have established so-called child protection do-not-e-mail registry died …

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In Email, News

January 11, 2006




The True Cost of Fragmentation

In the world of distribution, “fragmentation” describes fulfilling from more than one location. It is the opposite of “consolidation,” the act of bringing multiple points of distribution under one roof. You say you’ve never heard “fragmentation” used this way …

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In Uncategorized

January 11, 2006




E-mail Prospecting Can Still Hit Gold

Don’t tell Robert Rosenthal the e-mail list-rental market is dead.
Conventional wisdom has had it for some time—since the dot-com crash of 2000 and passage of the Can-Spam Act of 2003—that e-mail is good for retention, but not prospecting.

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In Email, Webchannel

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