July 1, 2007




Safe harbor

Have you ever hired an illegal alien?
Chances are you wouldn’t know it if you did. There are 12 million undocumented immigrants in this country, and many have fraudulent papers that would fool almost anyone.
But it would be a costly …

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In Operations & Fulfillment, Transportation

June 25, 2007




Integrating New Data Sources to Grow Your Universe

Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for marketers to remain top of mind with prospects, grow relationships, and retain customers.
The plain and simple …

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In Channel Integration, Cross Channel

February 4, 2008




Is Your Data Green?

Reflecting on Al Gore’s recent acceptance of the Nobel Peace Prize for his tireless work in raising international awareness of global climate change, and opening my mailbox to discover yet another deluge of post-holiday merchandise catalogs, I can’t …

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In Catalog, Channel Integration

February 2, 2008




Thoughts on Christmas Past

As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty and weather to high gas prices and cash-strapped consumers cutting back on extras.
These …

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In Channel Integration, Cross Channel

February 1, 2008




AmeriMark buys Dr. Leonard’s finally

It took a while — more than four month since news of the deal got out — but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare Corp. The acquisition went through Dec. 17; terms were not disclosed.
“We started working on …

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In Catalog, Print Channel

January 28, 2008




Gupta Takes Another Chance at Super Bowl Ads

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
But in a television event where …

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In Channel Integration, Cross Channel

June 1, 1998




Printing presses on

Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark Report on Production (see November 1997 issue), 64% of catalogers say they rely on their printer as a postal …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

June 1, 2007




Going Solo: Postcards and Solo Mailings

As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type …

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In Catalog, Data & Analytics

January 16, 2008




Will DHL Stay the Course in the U.S.?

With at least two major investment banks pushing for Deutsche Post to pull DHL out of North America, multichannel merchants may be wondering about the fate of DHL Express US.
A Jan. 7 research report from Morgan Stanley said in that …

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In Operations & Fulfillment, Opsandfulfillment_shipping

May 23, 2007




Black Box CEO Resigns

Fred Young resigned unexpectedly on Tuesday as CEO of Black Box Corp. In announcing the news, company did not disclose a reason for his departure. In the meantime, the office of the chairman will manage the provider of networking products …

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In Channel Integration, Cross Channel

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