January 4, 2007




Four Principles of Strategic Planning

One of the best things about being a consultant is the opportunity to see so many kinds of businesses. Though different companies are certainly at different stages of their lifecycles, strategic planning plays an important role in all of them.

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In Channel Integration, Cross Channel

January 1, 2007




Catalog redesign invigorates Kripalu

The Kripalu Center for Yoga & Health promises “a world of yoga, holistic health, and self-discovery” at its facility in the Berkshires in western Massachusetts. But until recently its catalog, with black-and-white photos printed on low-grade paper, did not reflect the …

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In Catalog, Print Channel

August 1, 2006




House passes port security bill passes

The U.S. House of Representatives in May overwhelmingly voted to pass H.R. 4954, the Security and Accountability for Every Port Act (SAFE). According to Jerry Cerasale, senior vice president, government affairs for the New York-based Direct Marketing Association, the …

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In Operations & Fulfillment

August 1, 2006




Delving into data-driven marketing

This month we introduce a new columnist to Multichannel Merchant: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In her columns Valentino will focus on solutions to challenges facing smaller multichannel merchants. This month she looks at data-driven …

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In Channel Integration, Cross Channel

December 7, 2006




Financial Reports: Delia’s, Blyth

Delia’s Narrows Loss on 12% Sales Growth Third-quarter sales at cataloger/retailer Delia’s increased 12%, to $67.5 million for the three months ended Oct. 28. The New York-based company also narrowed its loss from $4.2 million a year ago to $3.1 million.
Sales for …

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In Catalog, Channel Integration

December 6, 2006




E-mail Marketers Showing Holiday Restraint

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America’s postal carriers, it would stand to reason that consumers’ e-mail inboxes would be overflowing as well, and opt-outs would be skyrocketing as a …

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In Data & Analytics, Ecommerce

July 1, 2006




Claiming your inheritance

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you cope if you inherit a staff. Whether it happens because of your reassignment …

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In Channel Integration, Cross Channel

December 1, 2006




Growth spurt for kids’ market

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based list brokerage ParadyszMatera, the 12-month active universe for the children’s catalog market hit 8.51 million names …

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In Catalog, Lists & Data - Buisness

December 1, 2006




FORWARD MARCH

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of marketing and research firms shared with us their predictions for multichannel …

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In Catalog, Channel Integration

December 1, 2006




The Experience Equation

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled a desire, or helped you reach a goal. But what made that experience so enjoyable? Was …

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In Catalog, Channel Integration

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