March 8, 2006




Capture Marketshare with Seamless Service

The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score …

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In CRM

June 1, 2006




Proprietary Knowledge

Offering unique product is crucial to success in today’s multichannel selling environment. And the only way to ensure that nobody offers the same merchandise as you is to develop your own product.
Many merchants engage in private labeling, working with …

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In Channel Integration, Cross Channel

May 30, 2006




The Future of Insert Media

Insert media have been around for nearly 50 years. Back when they were known as alternative media, they were primarily a vehicle for low-end offers, inquiries, and continuity offers. Times have changed, of course; here are some trends worth looking at …

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In Lists & Data - Buisness

March 1, 2006




Talbots takes J. Jill

In a turn of events befitting a soap opera, apparel merchant The Talbots on Feb. 6 announced its purchase of fellow cataloger/retailer J. Jill for $517 million, or $24.05 per share. The acquisition, subject to Hart-Scott-Rodino antitrust clearance, is expected to close …

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In Uncategorized

March 1, 2006




Referral Madness

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive incentives to hand over the e-mail addresses of others, as cost-effective acquisition tools. But though refer-a-friend programs certainly get …

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In Email, Webchannel

March 1, 2006




Keeping tabs on Internet ads

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not only do they provide greater reach, enabling you to purchase ads across many sites with the simplicity of …

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In Webchannel

February 28, 2006




Four Ways to Turn Your Customer Service Center into a Profit Center

Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial …

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In Channel Integration, CRM

February 27, 2006




Using Your Operational System as a Marketing Database: Just One of the Seven Deadly Sins

Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
During a Webinar held Feb. 23 by MULTICHANNEL MERCHANT and “Direct” magazines, Hassemer …

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In Lists & Data - Buisness

May 24, 2006




Direct Wine Sales to Texas Approved

Lone Star state residents can break out the bubbly: A U.S. district judge from the Northern District of Texas, Fort Worth Division, approved a preliminary injunction yesterday that will allow both in-state and out-of-state wine retailers to ship wine …

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In News

May 22, 2006




Timing is Everything with Trigger Data

Life-changing events—like a move to a new home, a recent marriage, the birth of a baby and starting a new business—represent examples of how critical timing can be to a marketing strategy. Research has shown that these types …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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