June 26, 2006




Consumer Security Beyond PCI Mandates

A year after the Payment Card Industry (PCI) issued mandates requiring merchants to take ownership of protecting consumer card information, there’s growing evidence that was just the beginning.
On July 1, Indiana, New Jersey, and Nebraska become the latest to …

More...

In Data & Analytics

June 22, 2006




List Providers Just as Liable for Deceptive Marketing

Note to list brokers, list managers, and list owners: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
During a Tuesday breakfast seminar sponsored by Santa …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

More...

In Channel Integration, Cross Channel

June 21, 2006




Legislative Update: Strengthening Port Security

The U.S. House of Representatives in May overwhelmingly voted to pass H.R. 4954, the Security and Accountability for Every Port Act (SAFE). The act focuses on enhancing the security at U.S. ports, preventing threats from reaching the U….

More...

In Uncategorized

June 21, 2006




Six Steps for Dealing With Difficult People

There’s no getting around the fact that some people are just plain difficult. And you know who they are. They come in every form, at different levels, and no workplace is immune. Differences and disagreements are a natural part …

More...

In Uncategorized

October 17, 2006




Live From DMA06: Integration of Brand and Direct Is Critical

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation for General Motors, during …

More...

In Channel Integration, CRM

June 1, 2006




A checklist for organic and paid search

The ACCM Search Marketing Intensive session titled “Integrating Your Organic and PPC Search Marketing: A Checklist for Merchants” provided a look at best practices as well as a list of what not to do. Below, tips from two of the …

More...

In WEB CHANNEL: SEO/SEM, Webchannel

May 30, 2006




Setting the Direction with New Employee Orientation

New employees get up to speed faster and stay on the job longer if they successfully complete a comprehensive orientation program. Numerous studies come to this conclusion (you can find some of them at www.shrm.org). So why are …

More...

In Uncategorized

May 25, 2006




Washington Settles State’s First Can-Spam Suit

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state’s attorney general announced Tuesday. The settlement ends Washington’s first …

More...

In Email, News

September 22, 2006




Live from NEMOA: Sales Promotions a Subject of Debate

Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the New England Mail Order Association Conference here. The answer depended on whom you asked.
A pair of panelists–Joe Cassidy, a direct marketing …

More...

In Catalog, Marketing

  1. 1
  2. ...
  3. 92
  4. 93
  5. 94
  6. 95
  7. 96
  8. 97
  9. 98
  10. ...
  11. 165