November 22, 2006




10 Steps to Smoother System Selection and Implementation

Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the …

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In Channel Integration, Operations & Fulfillment

November 22, 2006




International Spy Museum Gets Small to Stand Tall

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6” x 8”, the latest edition is about half the size of the premiere catalog, which mailed in September 2005.
Amanda Abrell, media …

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In Catalog, Channel Integration

November 15, 2006




Dick’s Sporting Goods to Buy Golf Galaxy

Pittsburgh-based Dick’s Sporting Goods is hitting the links. The sporting goods retailer on Nov. 13 has agreed to buy Eden Prairie, MN-based cataloger/retailer Golf Galaxy for $225 million. The agreement calls for Dick’s to pay $18.82 for each share of …

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In Catalog, News

November 9, 2006




BlueSky Brands to Run Winterthur, National Wildlife Catalogs

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for two nonprofit groups: Winterthur Museum & Country Estate and National Wildlife Federation (NWF).
“By taking the …

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In Catalog, Channel Integration

November 1, 2006




Thalheimer out as Sharper Image CEO

For Sharper Image shareholders, enough was finally enough. On Sept. 25, following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO. He …

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In Uncategorized

November 1, 2006




Mavens of merchandise

The real guts and glory of a multichannel commerce business lies in its merchandising mix. Whether a company sells computer software or industrial hardware, flowers or furniture, merchants have the same goal in mind: to find the optimal mix of …

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In Channel Integration, Cross Channel

October 30, 2006




Targeting Your B2B Lead Generation

When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the …

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In B2B, Data & Analytics

October 25, 2006




Getting Out of the Phone Loop

Barbara finally got a brand new automated phone system for her business to give her employees more time for their work. It seemed to her that too much of their time was taken up transferring calls to the “right” person …

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In Data & Analytics

October 17, 2006




Live From DMA06: Integration of Brand and Direct Is Critical

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation for General Motors, during …

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In Channel Integration, CRM

September 22, 2006




Live from NEMOA: Sales Promotions a Subject of Debate

Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the New England Mail Order Association Conference here. The answer depended on whom you asked.
A pair of panelists–Joe Cassidy, a direct marketing …

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In Catalog, Marketing

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