March 1, 2008




Secrets to social media success

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging every new API and social networking site, as that list changes every day.
Rather, you need to look …

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In Ecommerce, Webchannel

July 1, 2007




Movers & shakers

Peter Sachse, chairman/CEO of Macys.com, has taken on the additional role of chief marketing officer and president of Macy’s corporate marketing. Sachse, who replaces Anne MacDonald, was the company’s first CMO in June 2003 when he became president of …

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In Uncategorized

July 1, 2007




Cruising for co-ops

Here’s some advice for anyone looking for a co-op database:
Play the field.
That is, don’t rely on only one. Try them all, and go with the ones that work.
“All of the co-ops should be tested,” says Susan Pizzano, …

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In Catalog, Data & Analytics

July 1, 2007




Safe harbor

Have you ever hired an illegal alien?
Chances are you wouldn’t know it if you did. There are 12 million undocumented immigrants in this country, and many have fraudulent papers that would fool almost anyone.
But it would be a costly …

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In Operations & Fulfillment, Transportation

June 25, 2007




Integrating New Data Sources to Grow Your Universe

Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for marketers to remain top of mind with prospects, grow relationships, and retain customers.
The plain and simple …

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In Channel Integration, Cross Channel

February 4, 2008




Is Your Data Green?

Reflecting on Al Gore’s recent acceptance of the Nobel Peace Prize for his tireless work in raising international awareness of global climate change, and opening my mailbox to discover yet another deluge of post-holiday merchandise catalogs, I can’t …

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In Catalog, Channel Integration

February 2, 2008




Thoughts on Christmas Past

As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty and weather to high gas prices and cash-strapped consumers cutting back on extras.
These …

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In Channel Integration, Cross Channel

February 1, 2008




AmeriMark buys Dr. Leonard’s finally

It took a while — more than four month since news of the deal got out — but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare Corp. The acquisition went through Dec. 17; terms were not disclosed.
“We started working on …

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In Catalog, Print Channel

June 1, 1998




Printing presses on

Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark Report on Production (see November 1997 issue), 64% of catalogers say they rely on their printer as a postal …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

January 28, 2008




Gupta Takes Another Chance at Super Bowl Ads

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
But in a television event where …

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In Channel Integration, Cross Channel

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