February 1, 2006




WHERE ARE THEY NOW?

Catalog then: A spinoff of Asia for Kids, published by Cincinnati-based Master Communications, Culture for Kids debuted in October 2002. The catalog of multicultural educational products was featured in the “New Catalogs” section of our February 2003 issue.
Since then: The No …

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In Uncategorized

April 8, 2006




The Case for Insert Media

Insert media are now mainstream media. As many marketers have learned, insert media should be an essential component of many marketing campaigns. While response rates are not as high as those of solo direct mail campaigns, package insert programs in …

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In Lists & Data - Buisness

April 5, 2006




State Kids’ No-E-Mail Bills Dead

The kids’ do-not-e-mail juggernaut that for the last year has threatened to legal adult content as well is grinding to a halt—at least for now.
A bill in Georgia that would have established so-called child protection do-not-e-mail registry died …

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In Email, News

April 1, 2006




Star Search

EVERY TIME I SEE high-tech gifts and gadgets merchant The Sharper Image’s direct response television commercials for its Ionic Breeze air purifier, I wonder why more companies aren’t testing products via infomercials and short-form commercials. Do they fear it’s too …

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In Uncategorized

April 1, 2006




Beyond RFID

When it comes to the supply chain, radio frequency identification (RFID) has been hogging the spotlight. But while RFID tags have received plenty of buzz for the efficiency and accuracy with which they can help companies identify and track goods …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

March 30, 2006




For CafePress, Tags Are It

Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million …

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In WEB CHANNEL: SEO/SEM, Webchannel

January 19, 2006




Live from NRF: Comp-Store Growth a Top Priority

New York—After several years of focusing on cost cutting, retailers are now concentrating on top-line growth, according to a survey of 700 executives from 153 companies conducted by the National Retail Federation (NRF) and global management and technology consulting firm BearingPoint.
“…

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In News

March 26, 2006




Confessions of a Catalog Diva

As a high-maintenance catalog shopper, I can be a customer service nightmare—although I prefer to think of myself as a “catalog diva.” I’m the type of customer who buys three of one item in different sizes, planning to …

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In Catalog, Data & Analytics

March 24, 2006




Web Classifieds Get Social with Expo

The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites, …

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In Uncategorized

March 22, 2006




APX’S Garberich: Expansion, Poor Financial Performance the Culprit

Brad Garberich, the CEO of Santa Fe Springs, CA-based APX Logistics, blamed the company’s fast expansion and “poor financial performance” for the parcel consolidator’s collapse on March 16 (to read that article, visit MULTICHANNEL MERCHANT.), according to a memo obtained …

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