May 1, 2006




Betty Crocker bids catalog goodbye

After 44 years, the Betty Crocker subsidiary of Minneapolis-based General Mills will print its final catalog edition this fall. The book’s online counterpart, launched in 1997, will go dark shortly after that, although the core Betty Crocker Website, which offers recipes, cooking …

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In mcm

August 9, 2006




Aramark Sold to Investor Group

Philadelphia-based food service and facilities management company Aramark Corp. has agreed to a $6.3 billion buyout offer. Led by current Aramark CEO Joseph Neubauer, the investor group also includes corporate officers from Goldman Sachs Capital Partners, CCMP Capital Advisors, and J….

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In News

April 25, 2006




Marketing to the Abandoned Cart

Content by Ken Burke of MarketLive
Consumers are changing how they shop online and this is leading to higher rates of cart abandonment throughout the e-commerce industry. Fortunately there are some highly effective techniques you can use to recover a …

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In Uncategorized

August 1, 2006




The write stuff for SEM

Ask almost any SEM vendor about the key ingredients to search success, and you’ll hear about technology, bid management, and keyword strategy. Hardly anyone talks about what tends to be the most critical component of paid search success: the marketing …

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In WEB CHANNEL: SEO/SEM, Webchannel

April 19, 2006




Implied Opt-In: A Useful Permission Marketing Tool or Spam?

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail. Many of these previously well-established and common sense rules have in fact been mandated by …

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In Email, Webchannel

July 27, 2006




Banta Reorganizes Print Divisions

Menasha, WI-based Banta Corp. announced it was reorganizing its five print divisions into two divisions. Banta’s book, publications, and consumer catalog print divisions will become a single division called Banta Publishing & Catalog Solutions, while its direct marketing and literature management …

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In News

April 12, 2006




Live from NCOF: Web Orders and Phone Orders in the Contact Center

Orlando, FL—Multichannel merchants are reporting that Internet sales account for as much as two-thirds of their overall business. Last year alone online consumer spending increased 24%, to $82.3 billion from $66.5 billion in 2004. This shift, while good for overall business, is putting …

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In Operations & Fulfillment

April 12, 2006




Say Bye to Betty Crocker Catalog

Stick a fork in it — the Betty Crocker catalog is done. After nearly 44 years, the longtime subsidiary of Minneapolis-based General Mills will print its final catalog edition this fall; the book’s companion Website, launched in 1997, will go dark …

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In News

April 1, 2006




Simplifying S&H

For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally speaking, you in turn charge your customers an appropriate amount to cover your costs. But …

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In Channel Integration, Cross Channel

April 1, 2006




The Continuing Evolution of Technology

Change doesn’t occur in a vacuum. The changes we’re seeing in operations systems and processes, for instance, are due to several shifts in the overall business environment.
For starters, there’s an “increasing managerial focus on operations,” says Bill Kuipers, partner …

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In Operations & Fulfillment

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