January 1, 2006




Boxed In?

Getting a detail right, as opposed to almost right, can make all the difference for multichannel merchants. Picking the right shipping package is one of those details. A case in point: Would Netflix be mailing out a million DVDs a …

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In Operations & Fulfillment, Pack

January 1, 2006




Risks and rewards of e-mail append

E-mail appending — adding e-mail addresses you’ve rented to the postal addresses on your house file — is a tricky proposition. Marketers walk a fine line between engaging their catalog and retail customers in a new channel and being viewed as a …

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In Channel Integration, Cross Channel

February 9, 2006




E-mail Executives Back AOL-Goodmail Deal

After an initial outcry over AOL’s announcement that it was implementing Goodmail’s CertifiedEmail program (“AOL-Goodmail Deal Called Money Grab”), some prominent e-mail marketing executives have come out in favor of the deal.
AOL announced on Jan. 30 that it …

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In Email, News

February 1, 2006




Grading on a curve

THE TREND CONTINUES Whether the murderous and ruthless competitive nature of the 21st-century catalog industry has culled the ranks or a higher level of professionalism has raised overall standards, it’s tougher and tougher to find any catalogs that qualify for …

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In Print Channel

January 30, 2006




Why You Need to Target Hispanics Now

The Hispanic population in the United States will grow to more than 103 million by the year 2050. That’s a nearly 250% increase over the current 40 million. Currently one in eight Americans are of Hispanic origin: 66.1% from Mexico, 14.5% from Central or South …

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In Data & Analytics, Lists & Data - Buisness

December 21, 2005




Customer Service Hits New High in Logistics, Distribution

The distribution and logistics industry is steadily improving its customer service, according to a new study from The Customer Respect Group, an international research and consulting firm. The survey assigns a Customer Respect Index (CRI) rating for each company. The …

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In Uncategorized

December 21, 2005




FTC: Progress Being Made on Spam

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices and helped law enforcement go after spammers, the Federal Trade Commission …

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In Email, News

January 19, 2006




Live from NRF: The Effect of the Melting Pot on Retail

New York–Before IBM’s Jeff Gagnon even kicked off the Tuesday morning session, the Jacob Javits Convention Center was rocking. In a departure from many industry presentations, those in attendance were treated to an eclectic mix of dancing, tumbling, and …

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In News

December 7, 2005




Still Waiting for That E-mail Avalanche

By now it’s clear that those who two years ago predicted an onslaught of legalized unsolicited commercial e-mail resulting from the federal Can-Spam Act of 2003 were spectacularly wrong.
Remember antispammers’ dire warnings in 2002 and ’03? Since Can-Spam didn’t outlaw …

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In Email, Webchannel

December 1, 2005




Postal update: rate hike approved, reform in limbo

The governors of the U.S. Postal Service agreed on Nov. 14 to accept the Postal Rate Commission’s Nov. 1 recommended increases. Postal rates will go up an average of 5.4%, effective Jan. 8.
Though this increase is the first since 2002, it’s unlikely that …

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In Print Channel

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