March 1, 2008




Quebecor World’s outlook

While officials with Quebecor World insist it’s “business as usual” in the wake of the Jan. 21 Chapter 11 bankruptcy protection filing, some industry experts wonder what’s in store for the Montreal-based printer.
Quebecor World Inc., one of North America’s largest book …

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In Catalog

February 27, 2008




Customer Surveys, Step by Step

A systematic surveying process will help you better understand customer perceptions of your contact center’s performance. The five basic steps in performing customer surveys are: project planning; instrument development; survey administration; data analysis; and reporting and action. Let’s …

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In Operations & Fulfillment

February 12, 2008




Mailers Face a May Postal Hike

The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
“Based upon our preliminary review, the average rate increase for standard mail is slightly less …

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In Catalog, Data & Analytics

November 1, 2008




Foot Locker Buys CCS From Delia’s

Delia’s in late September Sold Its Extreme-Sports Gear merchant CCS to retail chain Foot Locker for $102 million in cash.
Besides CCS, the direct segment of Delia’s includes the catalogs and Websites of teen girls apparel brands Delia’s and Alloy, which …

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In Uncategorized

February 1, 2008




Secrets of Natural Search

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who carries battery-powered, heated hunting socks, so you fire …

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In Channel Integration, Cross Channel

February 1, 2008




Building up your e-mail file

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics mentioned.
So why do so many of them engage in practices that speed subscriber attrition?
A …

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In Affiliate, CRM

February 1, 2008




How Road Runner Sports trains for holiday fulfillment

Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer, director of customer experience for San Diego-based Road Runner Sports, spoke to Multichannel Merchant’s …

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In Channel Integration, Cross Channel

February 1, 2008




THE NEW SCHOOL

Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about.
Technology alone won’t help you provide customers with a seamless shopping experience. But knowledge will — the kind imparted to staffers through on-demand …

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In Contact Center, CRM

January 17, 2008




NRF Board to Congress: Help!

The National Retail Federation’s board of directors has called on Congress and President George W. Bush to enact legislation to stimulate the nation’s economy. The board adopted a resolution emphasizing that consumer spending represents 70% of the U.S. economy …

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In News, Retail

October 13, 2008




Increase ROI While Maintaining Top-Line Growth

A common theme we are all hearing today in direct marketing is “mail smarter.” While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few clients are taking a closer look …

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