June 1, 2008




E-appending done right

With postage and paper costs on a never ending march upward, e-mail appending — in which a third party matches permission-based e-mail names to a merchant’s postal address — is becoming an increasingly enticing option for merchants who sell by catalog.
But …

More...

In Ecommerce, Webchannel

June 1, 2008




RX for 1-800-PetMeds

Billing itself as “America’s Largest Pet Pharmacy,” the 1-800-PetMeds catalog is devoted to helping pet owners keep their Fidos and Fluffys healthy. But how is the title’s own creative health? The Pompano Beach, FL-based merchant came in ready for …

More...

In Catalog, Print Channel

June 1, 2008




Fine print

Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer.
Finding one can be the most daunting task on a cataloger’s agenda, …

More...

In Catalog, Customer Relationship Management

May 30, 2008




L-Com Launched Hyperlink Technologies Catalog

A year after business-to-business merchant L-Com Connectivity Products bought Hyperlink Technologies, it’s launched a catalog for the wireless connectivity equipment seller. The 32-page saddle-stitched Hyperlink Technologies book dropped on May 15, said L-Com director of marketing Mark Ann Kleinfelter,speaking at …

More...

In B2B, Catalog

March 10, 2009




How To Compete With the Amazons

Barnes & Noble quietly announced last week that it acquired e-book seller Fictionwise. The deal brings up a good question: Now that a giant bookseller is in the e-book game with Amazon and Google, can the little guy survive?
They can …

More...

In Ecommerce

May 20, 2008




Q&A: Postal Chairman Dan Blair in the Hot Seat

With rates what they are, many catalogers are ready to go postal about rising costs. Dan G. Blair, chairman of the Postal Regulatory Commission, addressed some of their concerns in an exclusive interview with Multichannel Merchant.
Q: How would you …

More...

In Uncategorized

March 1, 2009




Dos and don’ts of buying paper

Buying paper has been a real nightmare during the past 18 months, what with prices up and supply reduced. But even though prices have softened in the most recent quarter, there’s still plenty mailers need to know about buying paper in …

More...

In Catalog

February 25, 2009




Are You a Candidate For Network Consolidation?

If you’re considering consolidating your company’s distribution network into a single central distribution center (DC) or just consolidating regional DCs into super regional DCs, you’ll quickly see that it’s no small undertaking. Consolidation affects everyone—customers, employees and supply …

More...

In Uncategorized

May 1, 2008




Welcome home

When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed home page is essential to having a successful e-commerce business: it instills confidence, raises …

More...

In Ecommerce, Webchannel

May 1, 2008




Customer-Centric Communication

Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation of marketers has claimed the invention of customer-centricity without regard for the fact that relevance is an …

More...

In Channel Integration, Cross Channel

  1. 1
  2. ...
  3. 92
  4. 93
  5. 94
  6. 95
  7. 96
  8. 97
  9. 98
  10. ...
  11. 186