August 1, 2006




House passes port security bill passes

The U.S. House of Representatives in May overwhelmingly voted to pass H.R. 4954, the Security and Accountability for Every Port Act (SAFE). According to Jerry Cerasale, senior vice president, government affairs for the New York-based Direct Marketing Association, the …

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In Operations & Fulfillment

August 1, 2006




Delving into data-driven marketing

This month we introduce a new columnist to Multichannel Merchant: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In her columns Valentino will focus on solutions to challenges facing smaller multichannel merchants. This month she looks at data-driven …

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In Channel Integration, Cross Channel

December 7, 2006




Financial Reports: Delia’s, Blyth

Delia’s Narrows Loss on 12% Sales Growth Third-quarter sales at cataloger/retailer Delia’s increased 12%, to $67.5 million for the three months ended Oct. 28. The New York-based company also narrowed its loss from $4.2 million a year ago to $3.1 million.
Sales for …

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In Catalog, Channel Integration

December 6, 2006




E-mail Marketers Showing Holiday Restraint

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America’s postal carriers, it would stand to reason that consumers’ e-mail inboxes would be overflowing as well, and opt-outs would be skyrocketing as a …

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In Data & Analytics, Ecommerce

December 1, 2006




Growth spurt for kids’ market

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based list brokerage ParadyszMatera, the 12-month active universe for the children’s catalog market hit 8.51 million names …

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In Catalog, Lists & Data - Buisness

December 1, 2006




FORWARD MARCH

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of marketing and research firms shared with us their predictions for multichannel …

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In Catalog, Channel Integration

December 1, 2006




The Experience Equation

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled a desire, or helped you reach a goal. But what made that experience so enjoyable? Was …

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In Catalog, Channel Integration

December 1, 2006




Winterthur, NWF join BlueSky

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, in November signed licensing agreements to manage the catalog and Internet merchandising businesses for a pair of not-for-profit groups: Wintherthur Museum & Country Estate and the National Wildlife …

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In Uncategorized

November 29, 2006




Holiday E-mail Volume Up, But Campaign Sizes Down

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.
The trend seems to indicate …

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In Channel Integration, Cross Channel

July 1, 2006




Claiming your inheritance

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you cope if you inherit a staff. Whether it happens because of your reassignment …

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In Channel Integration, Cross Channel

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