October 1, 2006




Coping with change

The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees that I work with at client companies have freely admitted that they’ll work on the …

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In Channel Integration, Cross Channel

October 1, 2006




Shiny New Penney

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise “big book” catalog. Fast-forward to 2006 and Penney has been reborn as a fashion-forward apparel and home goods …

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In Channel Integration, Cross Channel

October 1, 2006




Play nice

At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing staff is concerned only with creating glitzy ads that are likely to win awards, …

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In Channel Integration, Cross Channel

October 1, 2006




Paper prices holding for now

With the fall mailing season under way, paper prices appear to be holding steady — a relief for catalogers after a series of increases earlier this year. Good news, right? But don’t get too complacent.
Yes, paper prices will likely hold …

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In Catalog, Print Channel

March 26, 2007




Can You Trust Your Test Results?

Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.

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In Affiliate, Catalog

September 27, 2006




Securing Global Supply Chains: Seven Reasons Why “Getting It Done” Is So Hard

The following is an excerpt from “Get It Done! A Blueprint for Business Execution
We all know that a company’s global supply chain is a potent strategic weapon, economically speaking. Unfortunately, it can also be a potentially fatal area of …

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In Operations & Fulfillment

September 25, 2006




Insert Media: Potentially Rewarding but “Not for the Faint of Heart”

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, …

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In Channel Integration, Cross Channel

March 19, 2007




Improving Direct Marketing ROI through Advanced Predictive Modeling

Predictive modeling has been widely adopted in the direct marketing industry. So much so, it’s become the direct marketer’s “best friend.”
Although complex statistical algorithms are used “behind the scenes” in developing predictive modeling applications, the overall concept …

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In Channel Integration, Cross Channel

September 13, 2006




Mailers Council Delivers Message to Congress

In a letter sent to every member of the House of Representatives and the Senate, the Arlington, VA-based Mailers Council has asked Congress to oppose any legislation that would prevent the U.S. Postal Service from closing outdated and inefficient …

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In Data & Analytics, Lists & Data News

March 5, 2007




New Products and Partnerships

Integrated Direct Marketing (IDM), a Reston, VA-based data analytic provider, and Chicago-based direct marketing consultancy Wheaton Group announced a partnership to offer data mining services to IDM clients. Wheaton Group will be IDM’s exclusive provider of analytical expertise to …

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In Lists & Data - Buisness

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