November 9, 2006




BlueSky Brands to Run Winterthur, National Wildlife Catalogs

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for two nonprofit groups: Winterthur Museum & Country Estate and National Wildlife Federation (NWF).
“By taking the …

More...

In Catalog, Channel Integration

November 1, 2006




Thalheimer out as Sharper Image CEO

For Sharper Image shareholders, enough was finally enough. On Sept. 25, following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO. He …

More...

In Uncategorized

November 1, 2006




Mavens of merchandise

The real guts and glory of a multichannel commerce business lies in its merchandising mix. Whether a company sells computer software or industrial hardware, flowers or furniture, merchants have the same goal in mind: to find the optimal mix of …

More...

In Channel Integration, Cross Channel

October 30, 2006




Targeting Your B2B Lead Generation

When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the …

More...

In B2B, Data & Analytics

October 25, 2006




Getting Out of the Phone Loop

Barbara finally got a brand new automated phone system for her business to give her employees more time for their work. It seemed to her that too much of their time was taken up transferring calls to the “right” person …

More...

In Data & Analytics

October 17, 2006




Live From DMA06: Integration of Brand and Direct Is Critical

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation for General Motors, during …

More...

In Channel Integration, CRM

September 22, 2006




Live from NEMOA: Sales Promotions a Subject of Debate

Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the New England Mail Order Association Conference here. The answer depended on whom you asked.
A pair of panelists–Joe Cassidy, a direct marketing …

More...

In Catalog, Marketing

September 14, 2006




Three Trends That Will Transform Your Loyalty Strategy

As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
Trend #1: the power of the network
Marketers have long known the power …

More...

In Channel Integration, CRM

September 1, 2006




21st ANNUAL MULTICHANNEL MERCHANT AWARDS

We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been in years past. Customer service, merchandising, usability, and results count at least as much …

More...

In Channel Integration, Cross Channel

September 1, 2006




Buyout for Aramark

Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout offer. The deal will take the publicly held company private.
Led by Aramark CEO Joseph Neubauer, the investor …

More...

In B2B, Catalog

  1. 1
  2. ...
  3. 92
  4. 93
  5. 94
  6. 95
  7. 96
  8. 97
  9. 98
  10. ...
  11. 153