How Kohl’s is Connecting the Online and In-Store Experience

| Daniela Forte

Like many retailers today, physical stores are a focus to move forward in this evolving retail climate while still maintaining an active online presence. Here is what Kohl’s is doing to connect the online and in-store experience.

Augmenting In-store with Online Competitive Intelligence

| Jenn Markey

It’s an understatement that retailers are under pressure. Budgets are tight and missteps are costly, as witnessed by the slew of traditional retailers shuttering their doors. Here is how to connect augmented intelligence with online competitive intelligence.

Walmart Launches Investment Incubator Store No. 8

| Daniela Forte

Walmart is continuing to step up its ecommerce innovation game, announcing this week the launch of ecommerce investment firm Store No. 8, a Silicon Valley-based incubator that will fund top entrepreneurs and launch startups.

Tips on Pursuing Growth with Cross-Border Ecommerce

| Gregg Zegras

Broadening the aperture to expand into new markets is one of the best ways to grow your business and increase profits. The real challenge is fully optimizing the potential of cross-border ecommerce. For businesses currently offering a cross-border experience, it’s imperative to constantly be improving the experiences and thinking about what you can be doing better.

Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

Can We Guess the Future of Ecommerce Beyond 2020?

| Ron Dod

With technology and the way people are shopping is changing today at a rapid pace, it is hard to imagine what the future will hold for retail in 2020. Early indicators show that retail is only set to change further as we go beyond 2020.

Loyalty Programs and Data Analytics

| Vinay Mony

Loyalty programs have been a win for many retailers, but today it seems that while some are utilizing it to the full potential, others consider it unnecessary. Take a look at how loyalty programs and data analytics are playing a role in the future of capturing the customer.