Mastering Mobile Email Part 2: Crosschannel Integration

Aug 13, 2013 4:55 PM  By

Include a Click to Call Button

Man typing a text message on a smartphoneIt’s easy to get caught up in all the features that come with most mobile phones that you might actually forget what it was originally intended to do: make phone calls. This is why it is a great idea to add “click to call” button as an easy way to directly connect mobile email recipients to a customer service hotline, closest store, or other important phone number.

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