Mastering Mobile Email Part 2: Crosschannel Integration

Aug 13, 2013 4:55 PM  By

Link Your Own Mobile App

Deep_Link_ImageDon’t just promote other websites, such as Facebook and Twitter, in your message. You can use this opportunity to promote and link your own retail app if you have one. If the app is not detected, the user can automatically be linked to the appropriate mobile app download store, whether it’s Apple’s AppStore or Google’s Play.