Mastering Mobile Email Part 2: Crosschannel Integration

Aug 13, 2013 4:55 PM  By

Use Barcodes to Drive Offline Sales

Bar_codes_JPEGBarcodes in emails can help mobile consumers take advantage of coupons when in-store and can boost a store’s engagement when outside the store. A customer, knowing they have a coupon on their phone, might be more prone to head to the traditional brick-and-mortar store.