For Immediate Release
3CINTERACTIVE EXPANDS PORTFOLIO AGAIN THROUGH THE ACQUISITION OF THE PRIME MESSAGE MOBILE MARKETING BUSINESS UNIT FROM CELLTRUST CORPORATION.
Boca Raton, FL, August 2, 2017 – 3Cinteractive Corp. (3C), a leading provider of mobile marketing services, today announced its second acquisition this year by purchasing the Prime Message mobile marketing business unit from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device (BYOD) solutions.
This acquisition, which consists of nearly 300 clients, will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade™ mobile marketing platform and its enterprise grade speed, scale and reliability. It will also provide these new clients access to expanded mobile products beyond the current messaging offering including mobile wallet, mobile web, push and the next generation of A2P messaging, RCS.
As consumer demand for mobile communication continues to increase, and the speed to which today’s technology is evolving, 3C’s platform and services help leading brands stay on top of current trends and tools in order to remain relevant with their audience.
“We are always looking to enhance and grow our leadership position, and this acquisition is one example of how we are constantly evaluating market opportunities to push that forward”, says Mike FitzGibbon, President of 3C. “The acquisition of CellTrust messaging expands our offerings, enabling us to enter new verticals and strengthen our position to take advantage of disruptive technologies such as RCS”.
Catapult Advisors LLC served as financial advisor to 3C in connection with the transaction.
Driven by a team with dynamic technical and strategic expertise, 3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results.
Leveraging 3C’s expertise connecting mobile to business results and its Switchblade™ platform’s multichannel capabilities—including SMS and MMS, mobile coupons, mobile wallet, mobile web, location based services and more—marketers can deliver timely, relevant engagements at the moment of need. To learn more, visit www.3C.com.