Largest Brazilian Fashion Retailer Establishes a Foundation for Growth
August 2, 2017- Today, Oracle announced that Brazil’s largest fashion retailer, Lojas Renner has deployed Oracle Retail to transform operations and establish a foundation for growth. Lojas Renner operates over 470 stores under the Renner, Youcom and Camicado brands. Lojas Renner is simplifying operations and offering a shopping experience to inspire its customers even further and continue to grow.
Over time, each of the brands had selected and customized multiple solutions over the years. This disparate solution landscape made it complicated to upgrade solutions and keep pace with market trends and new innovations. In 2014, Renner embarked on an initiative to modernize technology and implement a standard solution in the primary Lojas Renner brand to drive productivity and efficiency. Renner drew on the talents and Oracle experience of the IT staff and a well-defined management structure to execute the implementation. Renner chose experienced implementation partners, including Logic, to support the transformation at scale.
“We chose to modernize and simplify with Oracle Retail to reduce operating and support costs to prepare for omnichannel in Brazil. This required Renner’s processes to be revised to conform to global best practices built into the Oracle solution,” said Emerson Silveira Kuze, Chief Information Officer, Lojas Renner. “This shift in vision allowed Renner to move forward in adopting worldwide standards of efficiency and productivity in its management, while reducing implementation costs and future system upgrades.”
For the success of the project, Renner created a culture of empowerment, alignment and transparency across the entire IT team, business areas, Logic and Oracle to maintain the project schedule. Prior to embarking on the implementation in 2015, Renner laid the plans and mapped out the functional and technical specifications followed by four phases of testing.
“We estimate that less than 5% of the Oracle Retail solution is customized (mainly due to unique issues in Brazil such as legal and tax claims) as compared to 30% of the previous platform. This new scenario will enable the company to make system upgrades more quickly,” added Emerson Silveira Kuze.
“The Brazilian market has nuances that required additional features and functionalities to compete and comply with market regulations. By partnering with multiple Brazilian retailers like Renner, we could truly understand the requirements and incorporate market requirements into our solutions and weave this local experience into our Retail Reference Library,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail.
About Oracle Retail:
Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail.
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.
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