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B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
In anticipation of the upcoming holiday shopping season, Kohl’s announced that it will hire 50,000 seasonal employees nationally in various in-store, distribution center, and customer service positions.
If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
Outdoor apparel and gear retailer, REI, has named Jerry Stritzke as the company’s president and CEO following an extensive national search. Prior to joining REI, Stritzke was the president and COO at Coach but resigned on September 2.
The Sears Holding Corporation, which operates Sears, Roebuck and Co., and Kmart, reported a 6% or $194 million loss in the second quarter. However, the online sales for both sears.com and kmart.com grew over 20%.
Dick’s Sporting Goods reported a lower-than-expected second quarter, which the sports retailer said was due in large part to “higher levels of precipitation and cooler temperatures.” Dick’s, however, did report that net sales for the second quarter increased 6.6% to $1.5 billion.
Innotrac announced its financial results for the second quarter and is reporting a 27% increase in net service revenues.
The United States Postal Service has launched what it is calling “major changes” to its Priority Mail lineup, including free insurance, improved tracking, and day-specific delivery. The USPS said the changes would generate more than a half a billion dollars in revenue.
The back-to-school season might have helped boost retail sales, according to the National Retail Federation, as clothing, sporting goods, and books saw an increase in July.