Revieve, the Helsinki, Finland–headquartered beauty-technology company offering retailers and beauty-brands with the ability to bring the in-store beauty consultant online using shopper selfies, has discovered shoppers react to the favorably to use of a Digital Beauty Advisor on e-commerce retail sites.
Through data collected across Revieve’s customer base on four continents, the company finds that an average of 25% of shoppers who use a Digital Beauty Advisor on an e-commerce site to receive personal product recommendations end up converting.
“The response from shoppers in using a Digital Beauty Advisor to receive personal product recommendations and actually convert to buyers as a result of the information provided in the Digital Beauty Advisor represents a 6x increase from the traditional 4% conversion rate experience by beauty e-commerce retailers”, explains Sampo Parkkinen, Revieve CEO.
“We’re seeing shoppers placing significant trust in the Digital Beauty Advisor –experience on e-commerce sites and are looking at it as a comparison to the in-store beauty advisor experience they’re accustomed to in-store”, continues Parkkinen.
In addition to increasing conversion rates for beauty-buyers online, the data collected by Revieve indicates that a sharp, 50% decline in shopping cart abandonment rates from shoppers receiving product recommendations using their selfies.
“We find that shoppers who use a Digital Beauty Advisor on an e-commerce retail site are more committed to the purchase than shoppers who don’t. More times than not, the act of submitting a personal selfie engages the shopper into the process of buying a product as a result of the experience”, concludes Parkkinen.
For more information about Revieve:
Revieve is a beauty-technology company working with leading retailers and beauty brands across four continents in helping to bring the in-store beauty consultant to e-commerce. Revieve’s white-labelled experience works seamlessly on desktop, mobile and tablet and integrates with any e-commerce platform.
+1 312-572-9976 / +358-41-532-7114