TTI Floor Care Taps Amplience To Streamline Digital Asset Management

Amplience, the platform for Retail Engagement, today announced that TTI Floor Care, selected its solutions to streamline digital content management. TTI Floor Care is the corporate brand behind some of the industry’s most iconic vacuum products, including Dirt Devil, Hoover and Oreck. The company’s vacuums are sold online via three brand properties as well as through distribution partners such as Amazon, Home Depot, Walmart and others. The company selected Amplience due to the breadth of its solution, its intuitive nature and its ability to cost-effectively deliver a return on the investment.

The Amplience Content Hub combines disparate content silos into a centralized library, enabling brands to simplify the content production and management process. In addition, by unifying editorial and product content, image, video and document assets, the solution drives productivity improvements and increases media asset re-use. The latter capability was particularly important to TTI Floor Care, given its multitude of online properties. This reduces the workload involved in managing these assets, and also engenders greater efficiencies among the content management teams on both ends.

TTI Floor Care is also using Amplience Dynamic Media to provide a more engaging shopping experience. The solution dynamically renders any image variant from a single master asset, automates product spin sets and other visual content, and ensures a responsive experience across platforms and operating systems. In addition to improving productivity, the solution also enables TTI Floor Care to eliminate human error, cut costs and free resources to focus on more strategic initiatives.

“TTI Floor Care has an extensive array of imagery and other content to manage across its brand properties,” said James Brooke, CEO and Co-Founder, Amplience. Amplience is honored to be partnering with TTI Floor Care to address this need, and help the company automate its digital asset management and provide a more engaging retail experience.”

“Prior to partnering with Amplience, our digital content was fairly siloed across the organization,” said Jim Deitzel, Senior Director, Digital Marketing at TTI Floor Care. “This was a significant challenge for us as we looked to streamline our ecommerce operations. We’ve been delighted with Content Hub’s ability to unify our assets internally. In addition, Amplience’s technology simplifies the processes involved in delivering an engaging experience—something that we aim to do across all our brand properties and channel partners. We look forward to growing our partnership and taking advantage of more of the solutions Amplience has to offer.”

About Amplience

The Amplience platform signals the end of today’s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale. With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity — all without scaling up the team. More than 200 of the world’s leading brands, including John Varvatos, Rag and Bone, and Tumi, benefit from Amplience’s specialized digital shopping expertise. For more information, visit

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