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Lists & Data – Business-14-05-2013 ARCHIVE

Booking the book buyers  Nov 01, 2006 10:30 PM By Sherry Chiger

Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up

Live from DMA06: Nine Database Marketing Sins to Avoid  Oct 18, 2006 7:04 PM By Heather Retzlaff

San Francisco

Live from DMA06: The FTC Tightens Up ID Theft Rules  Oct 17, 2006 8:06 PM By Ray Schultz

(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.

Home, sweet home catalogs  Oct 01, 2006 9:30 PM By Sherry Chiger

As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

Footwear mailers step up on the list growth  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all

Gettin’ crafty with it  Aug 01, 2006 9:30 PM By Melissa Dowling

Spurred by a revival of interest in knitting and the increasing popularity of scrapbooking, crafting is booming. The Craft & Hobby Association trade group

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers






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