Lists & Data – Business-14-05-2013 ARCHIVE

Multi-Sourced Lists: – Responsive, Hot, and Enhanced  Jul 28, 2008 11:54 PM By Ari Ginsberg

Still don’t want to give in to the co-ops? Maybe it’s time to consider a close alternative, the multi-sourced list

How to Cut Clutter and Produce Better Leads  Jul 22, 2008 12:12 AM By Paul McConville


Data Analysis is No Game For Amateurs  Jul 22, 2008 12:05 AM By Jim Wheaton

What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners?

Show Me The Data: What’s In It For Me?  Jul 15, 2008 1:08 AM By Bill Singleton

Are you asking customers for information? Then you

Improve Your AOV with Targeted Upsells and Cross-sells  Jul 15, 2008 1:06 AM By Shari Altman

Some mailers don

Pet buyer universe perks up  Jul 01, 2008 9:30 PM By Patrick Barnard

There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than

Listings  Jul 01, 2008 9:30 PM By MCM staff

New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age

No April catalog showers  Jul 01, 2008 9:30 PM By Tim Parry

The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number

Timing is Everything: Schedule Mail Based on Channel Strength  Jul 01, 2008 12:19 AM By MCM staff

Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI

Sportsman’s Guide Lures Customers With New Site  Jun 24, 2008 12:59 AM By Tim Parry

The Sportsman’s Guide has launched to help build a targeted list of fishing and marine enthusiasts

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