Lists & Data – Business-14-05-2013 ARCHIVE

Finder Numbers Help Trace Sources  Jun 24, 2008 12:57 AM By Lisa Delzell

Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders

One-to-One Requires a Unified Data View  Jun 24, 2008 12:55 AM By Patrick Barnard

Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner

How Postcards Drive Response  Jun 17, 2008 12:45 AM By Shari Altman

Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they

Customer Behavior: Make the Most Out of What You Know  Jun 17, 2008 12:39 AM By Al Bessin

Most merchants know how to capture customer data. But they fail to take it to the next step. Some ignore data hygiene, and others fail act on what they

How to Use Triggers in E-mail Marketing  Jun 10, 2008 1:19 AM By Michelle Farabaugh

Trigger-based e-mails are the answer for all your marketing problems. But don

Harry & David Finds Gold In Its Own Mailing List  Jun 10, 2008 1:18 AM By Tim Parry

Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David

Why Co-op Names Need Purchase Data  Jun 10, 2008 1:16 AM By Tim Parry

Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data

Trimming the Fat: Non Zip+4 Segmentation  Jun 03, 2008 2:09 AM By MCM staff

Here

Show Me The Data: What Are You Teaching Your Customers?  Jun 03, 2008 2:02 AM By Bill Singleton

Want to boost your quarterly sales and help your margin? Give your customers a special offer. But wait until you

Frederick’s: Personas Can Help Lift House File Response Rates  Jun 03, 2008 2:00 AM By Tim Parry

Most of us know that Frederick






© 2014, Access Intelligence, LLC. All rights reserved.