Lists & Data – Business-14-05-2013 ARCHIVE

Why Matchback Allocation Can be More Miss Than Hit  May 28, 2008 2:02 AM By Tim Parry

A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM

Add-a-Name Works for Brookstone  May 28, 2008 1:59 AM By Tim Parry

If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting

Pros and Cons of Renting Names Through Databases  May 28, 2008 1:57 AM By David Kanter

Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things

Drive Web Traffic with Catalogs  May 19, 2008 6:31 PM By Jeff Haggin

Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?

Beyond Catalogs: Other Direct Mail Methods to Try  May 19, 2008 6:27 PM By Shari Altman

No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why

Average Is Not Good Enough  May 13, 2008 1:14 AM By Bill Singleton

You think you know your customers? Let

Database Marketing in Tough Times  May 13, 2008 1:12 AM By David King

Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?

A Hot Segmentation Tool: The Channel Slicer  May 13, 2008 1:08 AM By Todd Miller

There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in

Taking Advantage of Economic Stimulus Checks  May 06, 2008 12:35 AM By MCM staff

Direct marketers have something to look forward to this summer

Why Overmailers Get No Response  May 06, 2008 12:32 AM By MCM staff

Are you overmailing? Don

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