MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
If drivers can defect at the gas pumps, don
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer
Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia