Lists & Data – Business-14-05-2013 ARCHIVE

Don’t Give Up on Co-registration  May 06, 2008 12:28 AM By Tim Parry

Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration

How to Spot Defectors In Advance  Apr 28, 2008 11:03 PM By Kelly Hlavinka

If drivers can defect at the gas pumps, don

Why Consumers Don’t Give Out Their E-mail Addresses  Apr 28, 2008 10:59 PM By Jim Whitford

Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.

Pass on the E-Mail List Rentals  Apr 28, 2008 10:58 PM By Tim Parry


Do consumers get Catalog Choice et al?  Apr 01, 2008 9:30 PM By Tim Parry

What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies

Mail or Mulch  Apr 01, 2008 9:30 PM By Tim Parry

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?

Hot type  Mar 01, 2008 10:30 PM By Jim Tierney

A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer

Building retention with knowledge  Mar 01, 2008 10:30 PM By Steve Trollinger

Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as

The Best Predictor of Catalog Sales  Dec 10, 2007 9:07 PM By Jim Coogan


Lane Bryant catalog in, Regalia title out  Dec 01, 2007 10:30 PM By Tim Parry

You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia

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