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Lists & Data – Business-14-05-2013 ARCHIVE

Postal reform: Will it take a fire?  Mar 01, 2000 10:30 PM By Robert Edmund

It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually

REDESIGNS: Hormel `spices up’ its Spam  Mar 01, 2000 10:30 PM By Mark Del Franco

Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Postal horror story  Mar 01, 2000 10:30 PM By Kelly Standridge

I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent

REDUCING YOUR COST PER ORDER  Mar 01, 2000 10:30 PM By Curt Barry

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower

Playing by the numbers  Feb 01, 2000 10:30 PM By MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month

RECEIVING: Getting the goods in faster  Feb 01, 2000 10:30 PM By Mark Del Franco

Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short

RENTAL POLICIES: When list owners say no  Jan 01, 2000 10:30 PM By Peter Girard

Although list owners typically agree on the basic reasons to refuse another marketer’s request to rent their lists, each has a different definition of

RISK MANAGEMENT: Hedging paper bets  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Locking in paper prices with a third party can stabilize costsAnyone remember the 50%-plus paper price increases of 1994-95? Catalogers Miles Kimball

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the






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