Lists & Data – Business-14-05-2013 ARCHIVE

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Postal horror story  Mar 01, 2000 10:30 PM By Kelly Standridge

I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent

REDUCING YOUR COST PER ORDER  Mar 01, 2000 10:30 PM By Curt Barry

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower

POSTAL: Rate hike outrage…  Mar 01, 2000 10:30 PM By Paul Miller

Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for

RETURN RATES: Good news about returns  Mar 01, 2000 10:30 PM By Mark Del Franco

Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of

Playing by the numbers  Feb 01, 2000 10:30 PM By MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month

RECEIVING: Getting the goods in faster  Feb 01, 2000 10:30 PM By Mark Del Franco

Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short

RENTAL POLICIES: When list owners say no  Jan 01, 2000 10:30 PM By Peter Girard

Although list owners typically agree on the basic reasons to refuse another marketer’s request to rent their lists, each has a different definition of

RELAUNCHES: Fairy-tale ending for Storybook  Dec 01, 1999 10:30 PM By Mark Del Franco

Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing

RETURNS PROCESSING: Unfazed by online returns  Dec 01, 1999 10:30 PM By Mark Del Franco

That many catalogers are expecting big business from the ‘Net this holiday is no surprise. But with the projected increasesin Web shopping, mailers will






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