Lists & Data – Business-14-05-2013 ARCHIVE

RETURN RATES: Good news about returns  Mar 01, 2000 10:30 PM By Mark Del Franco

Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of

REDESIGNS: Hormel `spices up’ its Spam  Mar 01, 2000 10:30 PM By Mark Del Franco

Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.

Postal reform: Will it take a fire?  Mar 01, 2000 10:30 PM By Robert Edmund

It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Postal horror story  Mar 01, 2000 10:30 PM By Kelly Standridge

I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent

RECEIVING: Getting the goods in faster  Feb 01, 2000 10:30 PM By Mark Del Franco

Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short

Playing by the numbers  Feb 01, 2000 10:30 PM By MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month

RENTAL POLICIES: When list owners say no  Jan 01, 2000 10:30 PM By Peter Girard

Although list owners typically agree on the basic reasons to refuse another marketer’s request to rent their lists, each has a different definition of

Pet pick-me-ups  Dec 01, 1999 10:30 PM By MCM staff

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for

RISK MANAGEMENT: Hedging paper bets  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Locking in paper prices with a third party can stabilize costsAnyone remember the 50%-plus paper price increases of 1994-95? Catalogers Miles Kimball

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