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Lists & Data – Business-14-05-2013 ARCHIVE

RELAUNCHES: Fairy-tale ending for Storybook  Dec 01, 1999 10:30 PM By Mark Del Franco

Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing

RETURNS PROCESSING: Unfazed by online returns  Dec 01, 1999 10:30 PM By Mark Del Franco

That many catalogers are expecting big business from the ‘Net this holiday is no surprise. But with the projected increasesin Web shopping, mailers will

Pet pick-me-ups  Dec 01, 1999 10:30 PM By MCM staff

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for

Scat, copycats  Nov 01, 1999 10:30 PM By MCM staff

In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed,

Room with a dejavu  Nov 01, 1999 10:30 PM By MCM staff

Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because

PHOTOGRAPHY: Lifestyle vs. product shots  Nov 01, 1999 10:30 PM By MCM staff

When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something

Performance Products  Nov 01, 1999 10:30 PM By Leslie Goff

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,

PICK-TO-LIGHT TECHNOLOGY: `Enlightening’ fulfillment  Nov 01, 1999 10:30 PM By Mark Del Franco

Although pick-to-light warehouse technology has been around for 20 years, it has only recently taken off among catalogers, thanks largely to software

REPOSITIONING: From `value’ to `quality’  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.

SALES ROUNDUP: FALLING UPWARD  Nov 01, 1999 10:30 PM By Mark Del Franco

Fall sales reports point to a green holiday seasonHeading into the holiday season, a number of catalogers have cut back on prospecting in favor of mailing






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