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Lists & Data – Business-14-05-2013 ARCHIVE

Performance Products  Nov 01, 1999 10:30 PM By Leslie Goff

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,

Production horror stories  Oct 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

REORGANIZATIONS  Oct 01, 1999 9:30 PM By Paul Miller

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks

Print still key to Wilmar’s growth  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as

REDESIGNS: W-S cooks up a new look  Oct 01, 1999 9:30 PM By Moira Pascale

Williams-Sonoma, the San Francisco-based cataloger/retailer of cooking and entertaining products, has revamped its $100 million catalog – and according

PRODUCTION  Oct 01, 1999 9:30 PM By Shannon Oberndorf

What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger

A fishy title  Oct 01, 1999 9:30 PM By MCM staff

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on

PROSPECTING  Oct 01, 1999 9:30 PM By Peter Girard

In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys

Peterman poseurs?  Oct 01, 1999 9:30 PM By MCM staff

We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.

PRINT VERSIONING  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel






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