Lists & Data – Business-14-05-2013 ARCHIVE

Reinventing list firms  Jun 01, 1998 9:30 PM By Mark Del Franco

As mailers continue to pursue more targeted names, delivered quickly and on the cheap, list companies, service bureaus, and list compilers will be scrambling

Print and electronic catalogs, hand in hand  Jun 01, 1998 9:30 PM By Matthew Cohn

As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive

Postal Prognosis: Positive  Jun 01, 1998 9:30 PM By Paul Miller

By 2001, the U.S. Postal Service’s most important customer group will likely be catalogers and other advertising mailers. While the once-dominant first

PRODUCTION TRENDS: Saying goodbye to analog  Jun 01, 1998 9:30 PM By Shannon Oberndorf

To save money, reduce turnaround time, and minimize frustration in today’s fast-paced world of catalog production, you’ve got to keep up with the latest






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