Lists & Data – Business-14-05-2013 ARCHIVE

Show Me the Data: Compiled Lists Aren’t Commodities  Jun 04, 2007 8:35 PM By Bill Singleton

There are roughly 55,000 lists for rent today. About 24,000 lists are business and government focused; response, subscription, and compiled files. The mailers and list brokers I have worked with often talk about the compiled files as commodities. Different business-to-business lists characterized by similar demographics such as: standard industry classification (SIC) codes, employee sizes, annual sales, and geographic regions are expected to perform equally well.

Market Snapshot: It’s Not Raining Menswear Buyers  Jun 01, 2007 9:30 PM By Sherry Chiger

When Market Snapshot focused on the men’s apparel catalog market in 2005 and 2006, appeared in the headline each time. If we weren’t so reluctant to repeat

List and Data Strategies: Spring-Clean Those House Files!  Jun 01, 2007 9:30 PM By Tim Parry

Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.

Live from ACCM: Tips for Building a Better File  May 23, 2007 7:11 AM By Jim Tierney


Best Practices in Data Mining: The Second Five Commandments  May 01, 2007 9:30 PM By Jim Wheaton

Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that

Market Snapshot: Gifts Titles Collect New Buyers  May 01, 2007 9:30 PM By Sherry Chiger

For merchants of gifts and collectibles, when you give, they receive. And during the past two years they’ve been receiving more names of people who have

Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers  Apr 01, 2007 9:30 PM By Sherry Chiger

The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or exchange.

Catalog Tracker: Sharp Drop in January Mail  Apr 01, 2007 9:30 PM By Sherry Chiger

Last year January set the tone for overall year-over-year catalog volume. Catalog Tracker, a service of Greenwich, CT-based marketing services firm Direct

Small-Merchant Solutions: Nine Tips for Using the Merge/Purge  Apr 01, 2007 9:30 PM By Gina Valentino

Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want

Response Analysis Made Simple  Mar 01, 2007 10:30 PM By Bill Singleton

The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.

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