Dec 01, 1998 10:30 PM  By

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly chief financial officer of G. Neil, a Sunrise, FL-based direct marketer of human resource supplies.

G.F. “Fred” Heidinger has joined cataloger/manufacturer Ames Lawn & Garden Tools as senior vice president/chief financial officer. Most recently, Heidinger was senior vice president/chief financial officer of Shady Grove, PA-based Grove Worldwide.

S&S Worldwide of Colchester, CT, has named Jeff Winters the vice president of marketing for its multititle catalog operations. Prior to joining S&S Worldwide, Winters was vice president of marketing and business development for cataloger Conney Safety.

SkyMall, the inflight cooperative cataloger, has appointed Robert J. Digan as chief financial officer. Digan was most recently senior vice president/chief financial officer of Port Huron, MI-based SEMCO Energy.

Mike Edwards has joined Austin, TX-based cataloger/retailer Golfsmith as vice president of merchandising. Edwards joins Golfsmith after spending the last nine years at Comp USA, where he was most recently general merchandise manager.

Mokrynski & Associates has added two staffers to its Alternate Response Media Division: sales executive Dean Barile, who came to the list firm from Mal Dunn Associates, where he was package insert manager, and sales representative Bernadette King, who had been sales assistant for Jami Marketing Services.

Brian Burch has joined Tempe, AZ-based computer cataloger Insight, a subsidiary of Insight Enterprises, as senior vice president of marketing. Burch was most recently worldwide consumer brand manager at computer manufacturer Hewlett-Packard Corp.

List firm Millard Group has announced the addition of Diane Talbott as manager of research and operations for the company’s marketing services division. Talbott previously worked at the Herrington catalog.

AGA Catalog Marketing & Design promoted Jim Brinkley to vice president and John Natale to creative director. Also, Celia Asprea has recently joined the direct marketing agency as director of human resources.

J.C. Penney has named Andy Cowan vice president/director of retail and catalog systems; Eldridge White as vice president of corporate and financial systems; and Rick Conley as vice president/director of systems architecture and technical support.