Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country’s national postal service, La Poste.
Experian Paladin provides a 36-month history of returned mail. Enhancing the coverage from La Poste’s own suppression files, Experian Paladin identifies an additional 1 million outdated addresses, with 50,000 new home movers updated to the file each month.
Experian Paladin is the first suppression file for the French marketplace since La Poste launched Estocade and Charade seven years ago.