THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times

Jun 01, 2002 9:30 PM  By

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up to be an interesting one for the history books for catalogers across the globe, the world’s largest catalog event is poised to show attendees a better way with the 2002 conference: Catalog Future Forward: Your Journey Toward Greater Profits Starts Here.

On June 10-13 at McCormick Place in Chicago, IL, ACC 2002 will take aim at today’s greatest challenges in the catalog industry with new sessions, fresh faces and innovative ideas. The event has been reengineered to deliver the best practices and profit strategies that catalogers everywhere are craving now.

Designed to be selected by discipline or by an individual’s specific interest, the ACC conference agenda includes focused tracks on: business-to-business, circulation, creative & production, management & strategy, marketing, merchandising, multichannel, and small & start-up catalogs. The 75 ACC conference sessions are available in one-, three- and four-day packages including special features such as full-day catalog intensives, catalog critiques, executive forums, the Annual Catalog Awards and more.

Big Names & Big Lessons

Powerful keynote presentations, including heavy-hitter Jeff Bezos, founder and CEO of Amazon.com, promise to be a highlight for ACC attendees. Drawing from the past seven years of success building Amazon.com into the leading e-commerce platform-technology customer experience, Bezos plans to describe how to successfully expand catalogs online by winning new customers through incremental sales. Other industry leading keynoters include Cynthia Fields, formerly of Victoria’s Secret, and a panel discussion with Donn Rappaport of the American List Counsel, Michael Sherman of Fingerhut, Becky Jewett of Norm Thompson Outfitters, and Tim Litle of Litle & Co.

Two Executive Forum discussions planned for Wednesday morning, June 12, offer top catalog executives the opportunity to sit down together for an open discussion of such critical issues as building a strategic plan to ensure the success of your business and how to position your business for improved liquidity in the future.

Hands-on catalog critiques for on-line and off-line catalogs round out the big lessons in store at ACC. On Thursday, June 13, a panel of catalog-industry experts will conduct the event’s new multichannel critiques. Catalogers will have the opportunity to submit their own product for review in exchange for the chance to take home tips and strategies for improving their catalog. It’s the first-ever multichannel personalized analysis for the ACC conference.

Prestigious Awards to be Given

Also on Wednesday, June 12, Catalog Age magazine will honor the gold and silver winners of the 2002 Annual Catalog Awards and the I.Merchant Awards. With a record-breaking 300 entries, the Annual Catalog Awards will be even more competitive this year. And only a handful of the catalogs entered will walk away with one of the prestigious honors.

Hundreds of Catalog Solutions

Face-to-face interaction is one of the greatest benefits of the conference or trade show format, and ACC claims to have built the event around such networking opportunities. Hundreds of booths within the large exhibit hall in the Lakeside Center area of McCormick Place, will feature a full range of suppliers from categories such as advertising & promotions, computer software, direct marketing, fulfillment, online services, list enhancement, marketing research, telemarketing and more. The catalog industry’s largest exhibit hall boasts two networking receptions and plenty of exhibit hall hours during the three day exhibit hall opening (June 10-12) to satisfy the ACC attendee’s networking urge. With all that’s new and fresh about this year’s 19th Annual Catalog Conference, it’s no wonder the conference is being billed as the must-attend event for managers, executives and others who are expected to become a “change agent” within the company. A tall order to be sure, but one that most ACC attendees will find imperative to their success in these critical times of economic uncertainty.

The Annual Catalog Conference is sponsored by Catalog Age magazine and the Direct Marketing Association, Inc.; June 10-13, 2002, McCormick Place, Chicago, Illinois. For additional conference information, visit www.catalogconference.com, or call 877-517-3040 or 404-584-7458.

CONFERENCE AT A GLANCE
DATES & VENUE CONFERENCE KEYNOTERS SESSION TRACKS EXHIBIT HALL HOURS
June 10-13, 2002
McCormick Place,
Lakeside Center Chicago, IL
www.catalogconference.com
▪ Donn Rappaport, President, American List Council
▪ Jeff Bezos, CEO, Amazon.com
▪ Cynthia Fields, Former President/CEO, Victoria’s Secret Catalogue
▪ Business-to-Business
▪ Circulation
▪ Creative and Production
▪ Management and Strategy
▪ Marketing
▪ Merchandising
▪ Multichannel
▪ Small and Start-Up Catalogs
Monday, June 10, 2002
▪ 4:30pm – 6:00pm
Grand Opening Reception
Tuesday, June 11, 2002
▪ 10:15am – 6:30pm
Exhibit Hall Open
Wednesday, June 12, 2002
▪ 9:45am – 4:00pm
Exhibit Hall Open

Despite tough times, leading suppliers are coming out in droves for ACC 2002

21stAZ Marketing
3M Post-it@ Direct Response Product
4YourSoul.com
Abacus, a div. of DoubleClick
Access Business Group
Access Logistics
AccuList USA
AdMail.net/List Media Inc.
Adrea Rubin Marketing, Inc.
Advertising.com
AFMS
Alphabit
Alpine Access
Altura International
AMBROSI
AmeriTel
Anchor Computer
AnswerNet Network & Signius Communications
APL Direct Logistics
Arandell Corporation
Arrowmail Canada
Aspen Marketing Services
B & W Press, Inc.
Banta Corporation
Banyan Marketing Services, LLC
Belcaro Group/Shop At Home
Brokers Worldwide
Cahners Business List
Call_Solutions
CambridgEcommerce
Canada Post Corporation
Carney Direct Marketing
CATALOG Age/PRIMEDIA Business
Catalogs America
Catalogs By Lorel
Champion Printing, Inc.
Chase Merchant Services
Cheetah Mail, Inc. The Chicago Catalog Group
Chicago Tag & Label Inc.
Chilcutt Direct Marketing
Ciritec
City Photo Group
ClickAction
ClientLogic, Specialists Marketing Services
Clipper Magazine
CMS, Inc.
Coe-Truman Technologies Inc.
CognitiveData
COMDUS Solutions, Inc.
CommercialWare
Communication Logistics, Inc.
Communications & Commerce (CommComm)
Communications Data Services Inc. (CDS)
Computer Solutions, Inc.
Convertagraphics
CPE
Creative Automation Company
Creo Americas
Cross Country Computer
CSC Advanced Database Solutions
Cummings Printing The Cyril-Scott Company
Dart Warehouse Corporation
Data Management Associates, Inc.
Data Services International
Datamann, Inc.
Davis Direct Worldwide; Int’l Data Mgmt. Div.
Daystar Data Group
Decision Software, Inc.
Deutsche Post Global Mail
DialAmerica Marketing, Inc.
Digital DM/Bel-Aire
Direct Access Marketing Services
Direct Media, Inc.
Direct Tech, Inc.
Discount Labels, Inc.
D-J Associates DM News/iMarketing News
DMA
Donihe Graphics
DoubleClick
DP & Co.
DPI Merchant Services
Drop Ship Express
Dydacomp
Ecometry
eDirect.com
Edith Roman Associates
eMedia Works, LLC
eOneGroup
Ethnic Technologies
Executive Vice President
Exmplar
Experian
EZ Fulfillment
Fair, Isaac
Fala Sorting Services
Federal Envelope Company
Focus USA
Four Seasons Software
FreshAddress, Inc.
Fry Communications, Inc.
Fulfillment Technologies, LLC (FillTek)
Geami
GETKO Direct Response
Global-Z International
Google
Grafek Direct
Grey House Publishing The Hauser Group
Home Direct USA
iCatalog, Inc.
Inceptor, Inc.
International Direct Marketing Consultants, Inc.
International Mail Express, Inc
International Paper
iPilot, Inc.
J. F. Glaser Incorporated
Johnson & Hayward, Inc.
Key Mail International
Leon Henry, Incorporated
List Locators & Managers/Marketshare Publications
List Services Corporation
List Technology Systems Group
Litestage Lighting Systems
Madison International Sales Co.
Magazine & Membership Connection
Mal Dunn Associates
MarketsOnDemand
MBS
MCH
MCRB Fulfillment
Media Horizons, Inc.
Melissa Data
MemberWorks, Inc.
Merit Direct
Merkle Direct Marketing
Met-Tech Corporation
Meta Response Group, Inc.
Millard Group, Inc.
MKTG Services
MMC
Mobular Technologies
Mokrynski & Associates, Inc.
Morrison Printing Company
Names and Addresses, Inc.
National Fulfillment Services
Natural Solutions
NCRI List Management
Net Perceptions
North American Bancard
North American Color, Inc.
Omniture The Order People
Overture
PacNet Services Ltd.
Page Digital, Inc.
Paradysz Matera
Paragon Direct
Paymentech
Peachtree Data, Inc.
Phoenix Data Processing
Pindar Systems
PrairieWeb Internet Marketing
Prolatus, Inc.
Proxy Communications, Inc
QAS QuickAddress
Quad Graphics
Quadras, Inc.
QuikPak, A NewRoads Company
R. R. Donnelley
Rawhide Search Solutions
Return Path, Inc.
RSVP Call Center Service
Rubin Response Services, Inc.
S Rosenthal & Co., Inc.
Sappi Fine Paper N.A.
SC Fulfillment Services
Sells Printing Company, LLC
Siemens Dematic
Sigma Micro Corp.
Singer Direct
SkyMall, Inc.
Solisco Printers
Spencer Press, Inc.
Spring, formerly Royal Mail, TNT Int’l Mail
St. Joseph Printing
Statlistics
Stora Enso North America
SureSource
Target Marketing/Catalog Success
Tecimpre S.A.
The Telemarketing Company
Teraco, Inc.
Terno & Assoc., Inc.
Transcontinental Printing
United Parcel Service
US Monitor
US Postal Service
USA 800
Virtual-Agent Services
Walter Karl, Inc./Catalog Vision
Web Direct
Marketing, Inc.
West Corporation
Wilen Press LC The Workhorse Group
Worldata/Webconnect
WOW Fulfillment Group

EXHIBIT HALL HOURS

Monday, June 10, 2002
4:30 pm – 6:00 pm
Grand Opening Reception

Tuesday, June 11, 2002
10:15 am – 6:30 pm
Exhibit Hall Open

Wednesday, June 12, 2002
9:45 am – 4:00 pm
Exhibit Hall Open