PRINT CHANNEL
Covering all aspects of the print catalog aspect of the multichannel business, including creative, copy, pagination, printing, production, distribution, and circulation
LIST & DATA STRATEGIESKnow Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... More List & Data Strategies articles PRINT CREATIVEA catalog redo for peanutsPeanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company... My annual best and worstNEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde... November catalog mailings up 2%The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service... POSTAL/CATALOG DISTRIBUTIONPostal Officials Vow to Help MailersThe catalog industry is broken, according to Robert Bernstock, president of shipping and mailing services for the U.S. Postal Service. Huge postage rate... USPS Officially Studying Five-Day Delivery OptionBolstering U.S. Postmaster General John E. Potter’s prediction that five-day mail delivery will become a reality, the U.S. Postal Service has launched an internal study to examine the feasibility of eliminating Saturday mail delivery nationwide.... PRC Makes Summer Mail Sale OfficialThe Postal Regulatory Commission unanimously approved the summer sale for Standard Mailers, which will start July 1 and run through Sept. 30. ... |
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PRINT PRODUCTIONSpencer Press Shutting DownCatalog printer Spencer Press announced today it is shutting down for good and laying off all workers. Company officials told employees the layoffs will be staggered; Spencer Press is expected to close down completely by mid-June. ... Another quarter, another paper increaseThe third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging... Do Printers Get It?They may have a role to play. But traditional printers aren't necessarily the best people to talk about digital printing, says Stefan Agustsson, vice... More Print Production articles PAPERPaper Makers Reaping Rewards of “Black Liquor” Tax CreditThanks to the Alternative Fuels Provision tax credit, North American pulp and paper makers are turning their “black liquor” wood-pulping byproduct into black gold. But with Congress expecting to pay out more than $6 billion a year in credits, the provision for paper companies is likely to be killed by Oct. 1.... Domtar Dumps RISI DataPaper company Domtar told its customers last month it will no longer provide forest industry research group RISI with information on Domtar’s selling prices.... LISTFINDERThings change fast in the list business -- list brokers, managers, owners and mailers turn to Multichannel Merchant ListFinder to stay up-to-date and to find top-quality lists. It's a timely and complete source for discovering new list opportunities. Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. Click here to access ListFinder. |
