PRINT CHANNEL
Covering all aspects of the print catalog aspect of the multichannel business, including creative, copy, pagination, printing, production, distribution, and circulation
LIST & DATA STRATEGIESKnow Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... More List & Data Strategies articles PRINT CREATIVEA catalog redo for peanutsPeanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company... My annual best and worstNEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde... November catalog mailings up 2%The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service... POSTAL/CATALOG DISTRIBUTIONCompetitive benefit is king2008 MCM AWARD WINNERS COPY The combination of fierce competition and merciless judging is certainly a reason every winner in fact, make that every finalist... How to Help USPS RealignAt last week’s first-ever National Catalog Advocacy & Strategy Forum, sponsored by the American Catalog Mailers Association, one of ACMA’s key issues centered on U.S. Postal Service network realignment.... Jockey unveils apparel titleJockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog... |
FROM THE CURRENT ISSUERead More from the Multichannel Merchant July Issue Tips, How-To's, & Best Practices in....
PRINT PRODUCTIONAnother quarter, another paper increaseThe third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging... Do Printers Get It?They may have a role to play. But traditional printers aren't necessarily the best people to talk about digital printing, says Stefan Agustsson, vice... THE KEY TO ComailingPostage rates, which we all know keep going up, represent 45% to 65% of a catalog's costs. What's the best way to reduce your postal bill, short of slashing... More Print Production articles PAPERPaper Maker New Page Opts for More Mill DowntimeDowntime is the operative word for many paper mills during the latter half of this year.... PAPER THINOn the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective... Paper prices continue to climbIf you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight.... LISTFINDERThings change fast in the list business -- list brokers, managers, owners and mailers turn to Multichannel Merchant ListFinder to stay up-to-date and to find top-quality lists. It's a timely and complete source for discovering new list opportunities. Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. Click here to access ListFinder. |
