Taking Advantage of Economic Stimulus Checks
May 5, 2008 3:05 PM, By Chad Elmendorf
Direct marketers have something to look forward to this summer – consumers with discretionary income. (That is, those who have gotten their tax rebates). But will they spend their newfound money with you or use it to fill their gas tanks? ...
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Why Overmailers Get No Response
May 5, 2008 3:02 PM
Are you overmailing? Don’t be shocked if people resent it. Find out how to keep from becoming a household pest...
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Don’t Give Up on Co-registration
May 5, 2008 2:58 PM, By Tim Parry
Looking to get a boost from your e-mail marketing without renting lists? Maybe it's time to revisit co-registration...
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A catalog redo for peanuts
Mar 1, 2008 12:00 PM
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company...
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November catalog mailings up 2%
Feb 1, 2008 12:00 PM, Tim Parry
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service...
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My annual best and worst
Feb 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde...
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Postal reform: a rate hike every May
Apr 1, 2008 12:00 PM, Jim Tierney
The postal reform bill passed in late 2006 does mean that rate hikes should be much more manageable, since they are tied to the CPI (Consumer Price Index)....
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Mail or Mulch
Apr 1, 2008 12:00 PM, BY TIM PARRY
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?...
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Catalogers catch a break on May rate hike
Mar 1, 2008 12:00 PM, By Jim Tierney
While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to...
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Do Printers Get It?
Mar 1, 2008 12:00 PM, Jim Tierney
They may have a role to play. But traditional printers aren't necessarily the best people to talk about digital printing, says Stefan Agustsson, vice...
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THE KEY TO Comailing
Feb 1, 2008 12:00 PM, BY TIMOTHY GABLE
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog's costs. What's the best way to reduce your postal bill, short of slashing...
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Slim-jim size suits popcorn mailer
Nov 1, 2007 12:00 PM, By Jim Tierney
For Dale and Thomas Popcorn, it's no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it's no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim....
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PAPER THIN
Apr 1, 2008 12:00 PM
On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective...
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Paper prices continue to climb
Jan 1, 2008 12:00 PM, By Jim Tierney
If you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight....
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Print, Production, & Paper
Nov 1, 2007 12:00 PM, BY JIM TIERNEY
Multichannel Merchant's exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing....
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