PRINT CHANNEL: List & Data Strategies
Know Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... Hot Prospects: The Non-Buyers in Your House FileAre you segmenting your buyer file by original sources like web, retail and phone? It may also make sense to look at some of the non-buyers on your database... Abacus: No Shrinkage in Direct MailYou may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report... Out of Stock Items Are an Opportunity to Gain a CustomerIf an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock—and build your database at the same time... Rethink Operational Systems For Best Database PracticesYou know those automated phone prompts, the ones that tell you to press "1" to speak with a customer service rep? As convenient as they are for the consumer, they could also do damage when it comes to classifying your customers. Here's why you need to retool those systems... October E-mails Key to Holiday 2008 SuccessHave you made your list and checked it twice? Nope? Uh oh. If you haven't set up your holiday e-mail strategy yet, you may be too late... How to Handle Katrina Zip SuppressionsThe USPS says those affected by Hurricane Katrina can now receive mail again. But are your Louisiana and Gulf Coast customers still living there? And if they returned, are they ready to buy? Here for four things to consider before you start mailing again to those areas... On-Demand Lead Scoring Clears Clogged Sales PipelineWant to unclutter your list? Then study it, for the solution is right there in front of you. All you have to do is find the leads most likely to convert and become high-volume customers... Multi-Sourced Lists: – Responsive, Hot, and EnhancedStill don't want to give in to the co-ops? Maybe it's time to consider a close alternative, the multi-sourced list... How to Cut Clutter and Produce Better LeadsIt’s easy enough to generate leads. But how many of them are worth the trouble? ... Data Analysis is No Game For AmateursWhat sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners? ... Show Me The Data: What’s In It For Me?Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ... Improve Your AOV with Targeted Upsells and Cross-sellsSome mailers don’t cross-sell at all. Others do it but fail to tailor their offers. Click here for a primer on targeted upsells and cross-sells... |
ListFinderThings change fast in the list business -- list brokers, managers, owners and mailers turn to Multichannel Merchant ListFinder to stay up-to-date and to find top-quality lists. It's a timely and complete source for discovering new list opportunities. Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. Click here to access ListFinder. GLOSSARYWhether you're just getting started or you need a refresher, the articles below can help you get back to basics. Click here L&DS E-NEWSLETTERList and Data Strategies for the Multichannel Merchant is delivered every other
Monday afternoon. PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to Print list and strategy basics.
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