Pier 1 to Test-Mail Catalog This Fall

Fort Worth, TX-based home decor retailer Pier 1 will test-mail a catalog this fall in select geographic and demographic markets. "Just as our e-commerce site offers the convenience of online shopping, a Pier 1 catalog will provide another shopping channel and an effective marketing tool," says spokesperson Merianne Roth. "The catalog will initially offer a select SKU assortment as well as select merchandise from our ‘special finds’ line."

This is not Pier 1’s first catalog effort. The company discontinued its catalog in 1986 so that it could devote its energies to opening more stores. "Now that we have 1,100 North American stores," Roth says, "we want to ensure that we are reaching our customers with options that are convenient to the way they prefer to shop."