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MULTICHANNEL MERCHANT » PRINT CHANNEL
Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
A given: Typically, a consumer prospect looks for the best price rather than relying on loyalty to a distant source. A given: A business prospect looks
Lillian Vernon Corp., which filed for Chapter 11 bankruptcy protection on Feb. 20, has reached a tentative agreement to sell the company, according to documents filed in March in U.S. Bankruptcy Court in Wilmington, DE.
Among the publicly traded business-to-business merchants tracked by Multichannel Merchant, 2007 ended with some winners and some losers. Year-over-year
BlueSky Brands is history. The North Kingstown, RI-based parent company of the Paragon Gifts, Bits and Pieces, Bits and Pieces U.K., National Wildlife Direct, and Winterthur catalogs, which also owns McLean, VA-based third-party fulfillment provider AB&C Group, shut down on March 14.
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
The news that multititle catalog mailer/fulfillment house BlueSky Brands had abruptly shut down last month no doubt came as a shock to many people. Even
While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to