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MULTICHANNEL MERCHANT » PRINT CHANNEL
Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
A given: Typically, a consumer prospect looks for the best price rather than relying on loyalty to a distant source. A given: A business prospect looks
Lillian Vernon Corp., which filed for Chapter 11 bankruptcy protection on Feb. 20, has reached a tentative agreement to sell the company, according to documents filed in March in U.S. Bankruptcy Court in Wilmington, DE.
Among the publicly traded business-to-business merchants tracked by Multichannel Merchant, 2007 ended with some winners and some losers. Year-over-year
BlueSky Brands is history. The North Kingstown, RI-based parent company of the Paragon Gifts, Bits and Pieces, Bits and Pieces U.K., National Wildlife Direct, and Winterthur catalogs, which also owns McLean, VA-based third-party fulfillment provider AB&C Group, shut down on March 14.
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
The news that multititle catalog mailer/fulfillment house BlueSky Brands had abruptly shut down last month no doubt came as a shock to many people. Even
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business