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Print Channel ARCHIVE

Gardening catalog names wilt a bit  Feb 01, 2008 10:30 PM By Monica Kitchen

Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the

My annual best and worst  Feb 01, 2008 10:30 PM By Herschell Gordon Lewis

NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde

AmeriMark buys Dr. Leonard’s finally  Feb 01, 2008 10:30 PM By Jim Tierney

It took a while more than four month since news of the deal got out but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare

November catalog mailings up 2%  Feb 01, 2008 10:30 PM By Tim Parry

The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service

THE KEY TO Comailing  Feb 01, 2008 10:30 PM By TIMOTHY GABLE

Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing

A slight rebound in October  Jan 01, 2008 10:30 PM By Tim Parry

After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media

Chocolatier restarts catalog, eyes China  Jan 01, 2008 10:30 PM By Jim Tierney

Chocolate Chocolate Chocolate is producing a catalog for the first time in more than four years. The St. Louis-based chocolatier in September mailed 65,000

Red Envelope’s redo  Jan 01, 2008 10:30 PM By Jim Tierney

Hoping to reverse its lackluster financial performance, Red Envelope last fall quietly revamped its brand. The gifts cataloger relaunched its Website

Women’s apparel buyers in vogue  Jan 01, 2008 10:30 PM By Monica Kitchen

Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of

Gander Mountain gets into water sports  Jan 01, 2008 10:30 PM By Jim Tierney

Gander Mountain is on the fast track back into the catalog business. The St. Paul, MN-based sporting goods retailer announced Dec. 6 that it had acquired






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