PRINT CHANNEL: Postal/Catalog Distribution
Competitive benefit is king2008 MCM AWARD WINNERS COPY The combination of fierce competition and merciless judging is certainly a reason every winner in fact, make that every finalist... How to Help USPS RealignAt last week’s first-ever National Catalog Advocacy & Strategy Forum, sponsored by the American Catalog Mailers Association, one of ACMA’s key issues centered on U.S. Postal Service network realignment.... Jockey unveils apparel titleJockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog... Live From the ACMA Forum: Postmaster Potter: Get in the Green GameWashington—Catalog mailers have not been vocal enough about the environmental impact of the industry, Postmaster General John E. Potter told several catalogers at Friday’s National Catalog Advocacy & Strategy.... Live From the ACMA Forum: So Long, Saturday Mail Delivery?Washington--The U.S. Postal Service has reached a pivotal juncture, said Dan Blair to attendees at Thursday’s National Catalog Advocacy & Strategy Forum: “We are at a crossroads right now with volume.”... Live From The ACMA Forum: Prospects for Lower RatesWashington—Postal rates for catalogers are probably not ever going to decrease, as Stephen M. Kearney, vice president of pricing and classification for the U.S. Postal Service, told attendees at Thursday’s National Catalog Advocacy & Strategy Forum.... Live From The ACMA Forum: “Do Not Mail” a Hot PotatoWashington--Nobody in the catalog industry wants to see Do-Not-Mail legislation passed. ... Postal reform: a rate hike every MayThe postal reform bill passed in late 2006 does mean that rate hikes should be much more manageable, since they are tied to the CPI (Consumer Price Index).... Mail or MulchPostmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?... Flax finished with catalogsThanks in large part to last year's huge postal rate hike, Flax Art & Design is a direct merchant no more. The San Francisco-based retailer quietly folded... Catalogers catch a break on May rate hikeWhile it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to... Reform a reality for next rate hikeIt's official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied... More postal pain?The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules....
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Tips, How-To's, & Best Practices in....
GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. go to the print postal glossary here. PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to postal basics. |
What to Do If Postage Goes Up Again
