WHERE ARE THEY NOW?

Then: In May 2002, Parsippany, NJ-based Nabisco, a division of Kraft Foods, launched a print catalog to accompany its NabiscoGifts.com e-commerce site. Nabisco had produced a food catalog in the mid-1990s and folded it in 2000 due to fulfillment issues. The new title sold munchies in gift tins, baskets, and other specialty containers, offering free shipping to encourage the use of promotion codes, which it hoped would lead to more-targeted mailings. Nabisco mailed 250,000 copies of the 12-page debut catalog, 80% to its house file and the balance to prospects. The catalog was profiled in our October 2002 issue.

Since then: Kraft Foods got out of the gift business in June 2003, says Nabisco spokesperson Laurie Guzzinati. As a result, it shut down the NabiscoGifts.com catalog and Website. But the company invited customers to visit its broader ShopKraftFoods.com online store.

Now: ShopKraftFoods.com recently became more of an entertainment and education Website, but it does still sell some Nabisco products, including Barnum's Animals Crackers, Multigrain Premium Saltines, and National Arrowroot Biscuits.