PRINT CHANNEL: Print Creative
A catalog redo for peanutsPeanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company... My annual best and worstNEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde... November catalog mailings up 2%The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service... Calyx spins off Flowers in a Hatbox titleCalyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox. The 24-page catalog sells fresh flowers arranged in contemporary... Up in smokeWe all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people... Women's apparel buyers in vogueMost women love to shop, especially for clothes and shoes. That's why women's apparel, with 33.4 million names, remains by far the largest segment of... BUT WHAT DOES YOUR INTUITION TELL YOU?We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs... FIRE UP your creative teamIt happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers... Sears Wish Book makes a returnWhile it's not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years. ... Kick it up a notchFrom its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing,... KooKoo for kids's stuffSome merchants may be reporting a slow start to the season, but children's home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.... Paginating with PunchWe all know that merchandise is king in the catalog world. But we sometimes need a reminder that how and where we place product in a book is every bit... Travel catalogs: romance vs. bargainIt's unlikely that Richard Sears and Alvah Roebuck could have envisioned a catalog category that's now state of the art the travel catalog. For paper... From Fido and Fluffy to frogs and feretsAccording to New York-based media brokerage firm ParadyszMatera, the pet supplies market list segment has increased during the past two years.... Catalog mail slows to a crawlJune is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it's a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005.... |
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HERSCHELL GORDON
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