Going Solo: Postcards and Solo Mailings
Jun 1, 2007 12:00 PM, By Jim Tierney
As catalogers struggle to deal with the new postal rates, there's been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type of increase — an increase in the use of postcards and solo mailers....
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A catalog redo for peanuts
Mar 1, 2008 12:00 PM
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company...
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November catalog mailings up 2%
Feb 1, 2008 12:00 PM, Tim Parry
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service...
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My annual best and worst
Feb 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde...
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Master copywriter Herschell Gordon Lewis is one of the best--and the best known--in the business. Here's the complete collection of his columns written exclusively for MULTICHANNEL MERCHANT.
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MULTICHANNEL MERCHANT regularly puts some of the industry's most acclaimed creative consultants to the test, by asking them to provide catalogers with constructive criticism. Here's the complete collection of their exclusive, no-punches-pulled reviews.
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
Whether you're just getting started or you need a refresher, these articles can help you get back to basics.
Breaking away from the pack
Apr 1, 1999 12:00 PM, Lois Boyle
Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing...
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Using customer data to drive creative
Apr 1, 1999 12:00 PM, Glenda Shasho Jones
While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the...
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Breaking creative rules
Oct 1, 1999 12:00 PM, Jack Schmid and Lois Boyle
Before you break the rules of catalog design, you need to understand what they are - and why they workCatalog design has come a long way from the industry's...
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PHOTOGRAPHY: Lifestyle vs. product shots
Nov 1, 1999 12:00 PM, CATALOG AGE STAFF
When should I use lifestyle photography rather than product photography?Estin B. Kiger: "Lifestyle" is one of those elusive terms that means something...
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The 10 most common creative mistakes
Nov 1, 1999 12:00 PM, Glenda Shasho Jones
A detailed evaluation of your catalog creative will help you understand what you're doing right - and what you may be doing wrong.Are you in a creative...
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GETTING CREATIVE: Advice from the pros
Nov 1, 2001 12:00 PM
THE CONSULTANTS Rick Binger is owner/principal and Camberly Moller is account manager of San Francisco-based catalog design and marketing firm Binger...
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