Herschell Gordon Lewis
Herschell Gordon Lewis (www.herschellgordonlewis.com) is the principal of Lewis Enterprises in Fort Lauderdale, FL. Author of 30 books, including “Catalog Copy That Sizzles,” “On the Art of Writing Copy,” “Marketing Mayhem,” “Effective E-Mail Marketing,” and “Asinine Advertising,” he writes copy for and consults with clients worldwide.
Herschell Gordon Lewis Articles in MCMMCM Awards Copy: The Best Befriend Benefit CopyHerschell Gordon Lewis critiques the copy aspect of the 2006 MCM Awards... Award-Winning Copy: A Cut AboveHerschell Gordon Lewis critiques the copy of the winners of the 2003 Annual Catalog Awards.... The Internet Effect and Print CatalogsHerschell Gordon Lewis discusses The Internet Effect on catalog copywriting.... Catalog Copy: It Ain't Supposed to Be a ChallengeHerschell Gordon Lewis bemoans catalog copy that challenges rather than describes.... Catalog Copy: Using Print Copy Online? FuggedabouditHerschell Gordon Lewis explains why your catalog copy won't work on your website.... |
Herschell Gordon Lewis in the NewsLewis, Simon Make DMA Hall of FameCopywriting guru Herschell Gordon Lewis inducted into the Direct Marketing Association's Hall of Fame.... LIVE FROM THE ANNUAL CATALOG CONFERENCE: Copy Expert Says: Guilt SellsIn his “Catalog Copywriting Master Class” here Monday, catalog copy guru and Catalog Age columnist Herschell Gordon Lewis said that guilt-inducing copy is one way to boost sales.... |
