Smith & Wesson Now Selling Stuffed Animals

Springfield, MA--Plagued by falling gun sales, gun manufacturer/cataloger/retailer Smith & Wesson recently expanded its product line to include stuffed animals, plush bathrobes, women’s purses, golf putters, and mountain bikes. Many of the products, sold via the company’s five stores, Website, and catalog, are brandished with the interlocking S and W of the Smith & Wesson logo. The 149-year-old company—famous for its .44 Magnum—hopes the "softer" product line will trigger a surge in sales: Smith & Wesson’s sales last year were around $50 million, down from $150 million in 1995.