Available Research from Multichannel Merchant

Welcome to the Multichannel Merchant Research Store! Multichannel Merchant provides the focus you need on integrating front-end and back-end operations, and everything in between. In this section, find in-depth studies on how multichannel merchants use data to target customers; invest in e-commerce and RFID technology; fulfill and process orders; source merchandise; and much more. Also, get the unique analysis of our award-winning editors on what this data means to your business in terms of opportunities and challenges.

Featured Research

MCM Outlook 2010
Four exclusive research reports covering catalogs, e-commerce, operations and fulfillment and general marketing.
View our 2010 Outlook Report here.

Cooperative Research

Customer Registration Best Practices: Multichannel Merchant & Epsilon
One of the most important ways to grow a database is through email acquisition. No matter how retailers accomplish it, a Website is a logical and useful tool to collect email addresses. Email Institute and Multichannel Merchant examined the customer registration practices of182 online and brick-and-mortar retailers. The 2010 Customer Registration Best Practices Report explores the entire registration process—from sign-up locations and the prevalence of geo-targeting to email format and confirmation pages. The multi-page report also features three in-depth case studies on Gap, Staples and IKEA.
View the Registration Best Practices Report.

Welcome Strategies: Multichannel Merchant & Epsilon
There’s no better time to engage new customers than immediately after registration. It creates a gesture of goodwill for new subscribers and sets a positive tone for future communications. Yet some retailers bypass the welcome stream altogether. Join Lauren Skeena Kimball, Account Director, Epsilon, Digital Marketing Solutions, and Sherry Chiger, Editor at Large, Multichannel Merchant, as they present exclusive findings from Email Institute’s and Multichannel Merchant’s Welcome Email Strategies Report. The live Webinar will highlight welcome strategy results of 200 retailers, email marketing best practices, and comprehensive case studies.
Register for the Welcome Strategies Report Webinar.