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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?  Jun 03, 2016 11:54 AM By Daniela Forte

Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.

Catalogs: An Engaging Sales Driver  Mar 21, 2016 1:21 PM By Daniela Forte

The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.

The Catalog is Far From Dead  Mar 15, 2016 12:50 PM By Tim Parry

Rumors of catalog’s demise had been greatly exaggerated. Yes, catalog circulation dropped at the end of the last decade, as did page counts, as did the number of catalog titles. But catalogs are still here, and they have taken on a new role as a marketing driver.

Do You Plan to Increase Catalog Circulation in 2016?  Mar 11, 2016 3:20 PM By MCM Staff

Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11, and here is what she found out.

How Talbots Reclaimed Its Brand DNA  Mar 09, 2016 7:35 PM By Daniela Forte

Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.

How Boden Puts the Customer First  Mar 09, 2016 5:29 PM By Daniela Forte

Listening to the customer is an important goal for fashion retailer Boden.

Wayfair Brings Online and Offline Together With Catalog Launch  Mar 01, 2016 9:36 AM By Daniela Forte

Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.

Thirstie Adopts Content-to-Commerce Strategy  Feb 22, 2016 1:38 PM By Daniela Forte

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.

Print and Web Catalogs Drive Superior Results for Omnichannel Retailers  Nov 12, 2015 11:23 AM By MCM Staff

EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.

Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy  Nov 11, 2015 2:50 PM By Daniela Forte

Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.






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