CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

ACMA, DMA Form TruST Coalition to Fight Internet Sales Tax  Jul 24, 2012 1:22 AM By Jim Tierney

Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …

To Spin-off or Not to Spin-Off, That is the Question  Jul 23, 2012 10:58 PM By Jim Tierney

For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.

4 Tips for Effective Multichannel Selling  Jul 20, 2012 11:45 PM By Stephen Bulger

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.

Here are four tips for effective multichannel selling.

Trade Groups Have Different Views on Marketplace Equity Act  Jul 19, 2012 11:13 PM By Jim Tierney

The Marketplace Equity Act would repeal the 1992 Supreme Court decision, Quill Corp. vs. North Dakota, which said states are not allowed to require out-of-state companies to collect sales taxes unless that company has a physical presence, such as a store or warehouse, in the state.

New Pig Turns Its Snout at Traditional B-to-b Catalogs  Jul 19, 2012 9:33 PM By Erin Lynch

When it comes to traditional business-to-business catalogs things can get boring. It’s generally pages and pages filled with products, prices and a few images of putting those products to use. Generally most business-to-business sellers take the simple and safe approach, but there is one company, New Pig, that refuses to stay inside the lines.

Twitterific Tweets from the MeritDirect Co-op  Jul 13, 2012 11:04 PM By Tim Parry

The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:

Brentwood Associates Acquires Sundance Catalog  Jul 10, 2012 2:04 AM By Jim Tierney

Private equity firm Brentwood Associates has acquired a majority stake in women’s apparel and accessories, jewelry, and home furnishings seller Sundance Catalog from ACI Capital, Webster Capital and Sundance catalog founder Robert Redford, who will retain minority stakes in the 23-year-old company.

Catalog Mailers Need to Address Congress Regarding H.R. 2309  Jul 02, 2012 10:22 PM By Terri Alpert

As CEOs, our job is to manage the risks and the potential rewards for our organizations. It is what our stakeholders require of us. We have the power to prevent another significant rate shock, and all the destruction it will bring. No one will do it for us.

It’s Time to Enter the MCM Awards… Really!  Jul 01, 2012 10:23 PM By MCM staff

We want to let you know you didn

4 Tips for Effective Inventory Management  Jun 30, 2012 2:00 AM By Steve Warren

Inventory management is a pain point that plagues many retailers. Without an effective strategy, companies can make critical mistakes: tie up capital in excess inventory, create picking errors in the warehouse, and even miss sales opportunities due to out-of-stock products. Here are four tips to help retailers develop an inventory plan that works.






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