CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

BlueSky Brands to Run Winterthur, National Wildlife Catalogs  Nov 09, 2006 3:22 AM By Jim Tierney

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation

Plow & Hearth Goes “Urban” with New Brand  Nov 09, 2006 2:56 AM By Jim Tierney

Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an

3Q Sales Slip, Loss Swells at Broder  Nov 09, 2006 2:32 AM By MCM staff

Third-quarter sales for Trevose, PA-based imprintable sportswear distributor Broder Bros. slipped 2.5%,

Fingerhut Mails Home Goods Spin-off  Nov 08, 2006 10:28 PM By Heather Retzlaff

In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.

Show Me The Data: Marketing To the Infrequent Buyer  Nov 06, 2006 10:37 PM By Bill Singleton

You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.

Keeping Your Circulation Healthy  Nov 06, 2006 10:19 PM By Jim Coogan

Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.

R.R. Donnelley to Buy Banta for $1.3 Billion  Nov 02, 2006 3:59 AM By Jim Tierney

Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.

Cuddling Up to Comailing  Nov 01, 2006 10:30 PM By Jim Tierney

Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater

LAKE CHAMPLAIN CHOCOLATES MOVING TO GREENER PASTURES  Nov 01, 2006 10:30 PM By Mark Del Franco

Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its

New life for Lillian  Nov 01, 2006 10:30 PM By Jim Tierney

In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his






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