Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.
The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.
(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.
Second-quarter sales at Rochester, NY-based Transcat, a manufacturer/marketer of test, measurement, and calibration instruments, rose 5%
Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12
After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.
In Hispanic culture, the quinceanera
Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.
Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.
Gary Comer, who founded apparel and home goods catalog giant Lands’ End, died in Chicago on Oct. 4.