CATALOG OUTLOOK REPORT

Download this exclusive research report to help you evaluate, benchmark and plan your catalog strategies and tactics.

MCM Outlook 2012-13 Report: Catalog
Exclusive research downloads from the editors of Multichannel Merchant..

SUBSCRIBE TO OUR NEWSLETTER

Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.

SUBSCRIBE TO MCM WEEKLY TODAY!

Catalog ARCHIVE

How to Determine Your Catalog’s Financial Objective  Oct 16, 2006 9:17 PM By Jim Coogan

Many managers don

Understanding the Real Value of a Prospecting List  Oct 16, 2006 9:14 PM By Michelle Farabaugh

Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.

Spruce Up Your Holiday Mailings  Oct 16, 2006 9:02 PM By Mike Yapuncich

The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.

ShoeMall Launches Print Catalog  Oct 12, 2006 8:09 PM By Richard H. Levey

(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.

2Q Sales Up, Income Down at Transcat  Oct 12, 2006 1:27 AM By MCM staff

Second-quarter sales at Rochester, NY-based Transcat, a manufacturer/marketer of test, measurement, and calibration instruments, rose 5%

Eddie Bauer Trading on Nasdaq  Oct 11, 2006 11:32 PM By MCM staff

Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12

Timberland to Launch Catalog in November  Oct 11, 2006 9:40 PM By Heather Retzlaff

After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.

Quinceanera Elegante Launches Web, Print Catalogs  Oct 11, 2006 2:55 AM By Jim Tierney

In Hispanic culture, the quinceanera

Storehouse Forced to Liquidate  Oct 10, 2006 4:39 AM By MCM staff

Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.

Breakfast With Bean  Oct 06, 2006 3:07 AM By Mark Del Franco

Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.






© 2014, Access Intelligence, LLC. All rights reserved.