CatalogOct 26, 2006 2:44 AM By Jim Tierney
Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.
CatalogOct 26, 2006 12:23 AM By Sherry Chiger
London–What does “The DaVinci Code” have in common with catalog creative? Plenty, according to Lois Boyle, president/chief creative officer for Mission, KS-based consultancy J. Schmid and Associates.
CatalogOct 25, 2006 9:11 PM By Debra Ellis
Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.
CatalogOct 25, 2006 9:10 PM By Jim Tierney
Not to be outdone by Oxfam America’s online catalog, which the international relief organization debuted Oct. 10, the World Wildlife Fund on Monday mailed its first print catalog.
CatalogOct 25, 2006 8:54 PM By Mark Del Franco
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.
CatalogOct 24, 2006 8:55 PM By Heather Retzlaff
San Rafael, CA
CatalogOct 23, 2006 10:33 PM By Jim Coogan
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
CatalogOct 16, 2006 9:17 PM By Jim Coogan
Many managers don
CatalogOct 16, 2006 9:14 PM By Michelle Farabaugh
Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.
CatalogOct 16, 2006 9:02 PM By Mike Yapuncich
The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.
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