CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Computing 2Q profits  Oct 01, 2006 9:30 PM By Jim Tierney

It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment

Home, sweet home catalogs  Oct 01, 2006 9:30 PM By Sherry Chiger

As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs

Golden Gate gobbles another  Oct 01, 2006 9:30 PM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. is wasting no time in its quest to build a billion-dollar family of apparel companies.

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

Entertaining a redo  Oct 01, 2006 9:30 PM By MCM staff

Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously

Paper prices holding for now  Oct 01, 2006 9:30 PM By Jim Tierney

With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Mailers Council seeks standard implementation period  Oct 01, 2006 9:30 PM By Melissa Dowling

The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits

Only Natural Pet Store revamps e-newsletter  Oct 01, 2006 9:30 PM By Heather Retzlaff

It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this

Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 27, 2006 8:32 PM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.






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